Quickly translated "Velofollies" would be something like "bicycle follies". In the scope of the industry around the bicycle, Velofollies is the first big event of the year, an event at the heart of European cycling culture, to get closer to what the enthusiast is looking for.
In this way, Gobik has been present for the first time in an event that took place last weekend, from 20 to 22 January 2023, in the Belgian town of Kortrijk, one of the enclaves that the good cycling fan quickly identifies because of its relationship with cyclocross.
A place with a taste for cycling and a cycling culture so deeply rooted that it is explained by the number of people who have approached the fair, about 40,000 people in three days.
Among the best European references
This way, Gobik has taken part for the first time in such an event in these parts to verify, on the one hand, the enormous margin for growth that the area offers and, on the other, to see first-hand the impressions that its product has made on the Belgian, Dutch and French public, mainly.
"In the cycling sector, the cycling culture of these countries is well known. That's why landing in the Benelux quickly became an objective of our international expansion", says Albert Medrano, Head of Marketing at GobikHe adds that "the response so far from the public has been very good, boosted by the love of competition and our wide range of designs related to great teams".
About the fair in question, he admits that "we return very satisfied and surprised by the volume of people attending the event, we would say that it is the point that has surprised us the most. If we could improve something, it would be the organization of the spaces, as there was a bit of a mix in terms of bike brands, textiles and accessories, but overall, very happy and working on the next edition".
Most of the visitors have been final consumers, cyclists of hobby and heart, who take advantage of these meetings to learn more and better what is on the market, people who stand out for "a great knowledge of the world of cycling in general" Albert completes.
Benelux, fertile ground for growth
In the words of the marketing manager of Gobik "Benelux currently represents the third place in turnover for the brand. We also have distribution in many other countries worldwide, although with a still small penetration, although we have a clear roadmap for international expansion".
Velofollies opens up an intense schedule of trade fairs for 2023: "We are just finalizing the calendar, but we plan to be present at many more events, both national and international."
