Introducing our new brand identity
Rebranding
Conceived for endure
As Albert Medrano, Head of marketing of Gobikthe work has been divided into two parts, the restyling of the word GobikThe work was divided into two parts, the restyling of the word, looking for a better readability in different formats, with a very light retouching. And then, the creation of a new symbol that allows us to communicate those same values, joining the first and last letter of the word "A" with the first and last letter of "A". Gobik”.
The new approach is faithful to the brand's roots and trajectory with the present, but at the same time offers a more contemporary vision.
The Symbol
The symbol arises with "the aspiration to walk alone into the future. Initially, it may be alone on some element, such as a zipper pull, although in most formats it will go together with the word Gobik” suggests Albert Medrano, who completes: "We aim strong with this image, we know it, it is something intrinsic in the brand and connects with the message of nonconformism in everything we do".
"We want to make the circle and the community big and that the energy that gives us the bike and that gives us this project is contagious. Our goal is to be everyone's brand." José Ramón Ortín, CEO and CoFounder Gobik.
The experience you saw Gobik
For its part "What a ride" is the new claim new positioning of the company, a new positioning that "connects with what we have been doing these years, but at the same time revising how we presented ourselves to the world, being an expression that links us to the bicycle, but also to other aspects of life, even at the business level, to reflect how much we have grown Gobik” continues Albert Medrano.
In this sense Alberto García, CEO and CoFounder Gobikstates that "our attitude is what makes our style. Behind our design there is an attitude and an intention, also a vision about life. And we need our garments and everything we do to convey those values and positions to the world".
"We talk about a claim round -adds Albert Medrano - that we say to ourselves every day at home, when we look at the path we have taken. In addition, it is a very recognizable message at international level, which will help us to continue growing in other countries, as we have achieved in Spain. It is reflected in the experience of each outing, of the group, of the stop along the way, we hear it in race broadcasts... it is experiential, it emphasizes the good moments on the bike and the good moments on the road, and it is a message that will help us to continue growing in other countries, as we have achieved in Spain. Gobik wants to keep dressing those moments".
