Our Gobik Factory Team 2024, is already sporting one of the jerseys The most special of the season in all its races, and is that for this new edition we have collaborated with Boa Mistura, one of the most recognized urban art studios globally, a design made to compete.
The collaboration between Gobik and Boa Mistura marks a significant change in the design of the famous Gobik kit. Factory Team brand's famous kit. While in previous years it had maintained a more traditional design base, since last year, with the collaboration of artist Helio Bray, and this year with Boa Mistura, it breaks with that structure to give way to a different proposal.
The new kit represents the union between urban art and the world of cycling, reflecting the idea of teamwork and collaboration through an innovative and vibrant design. A design that reflects the fusion between Gobik's style and Boa Mistura's artistic identity, while maintaining the team's identifying details. Specifically, it is a chromatic superimposition of the characters that make up the word "GOBIK".
We had the pleasure of talking to Boa Mistura about the collaboration and the fact of capturing a design in a jersey cycling.
Why did we decide this?
Well, his "comfort zone" is public space, large scale works, modifying places through painting.
They tell us how they have experienced it from the inside:
"Gobik's proposal forces us to face our work from a totally different place; by scale, by support and by the way it relates to whoever observes it.
This adaptation is a challenge, it makes us rethink our work, and we understood it as something enriching for us as creators.
We feel aligned with the values of teamwork, community, effort and self-improvement that Gobik seeks to transmit, so it has been a pleasure to do our bit to support its transmission through our language."
Discover the collection so you can wear it yourself. here
