This season we proudly introduce High Key, a bold statement for riders looking for the best in both performance and design. Inspired by the fusion of speed, precision and contemporary aesthetics, this new range has been meticulously crafted to deliver exceptional performance without sacrificing comfort.
High Key guarantees superior breathability, moisture management and total freedom of movement. Each garment in this collection reflects our commitment to innovation, allowing riders to push their limits while looking impeccably stylish both on and off the bike.
A Bold Debut in Asia
For us, cycling is more than a sport: it's a lifestyle, a culture and a community without borders. With this philosophy in mind, we set our sights on Asia, a vibrant region full of energy, passion and potential. To mark this exciting expansion, we introduced the High Key collection, a bold, characterful line that debuted in Singapore.
Singapore, a city known for its fusion of cultures, modernity and vibrant city life, was the perfect backdrop for our first urban shoot. Its dynamic landscape and cosmopolitan energy perfectly encapsulate the essence of the High Key collection: bold, progressive and stylistically unconventional.
But this campaign was more than just a photo shoot; it was a statement of our commitment to the Southeast Asian cycling scene. We brought together three models from different countries-Singapore, Thailand and the Philippines-as representatives of the region's diverse and growing cycling community. In Singapore, they met up with local cyclist Edwin, who led an evening ride that ended at the iconic Lau Pa Sat, one of the city's most iconic dining centers.
A Secret Celebration in Manila
The excitement of our arrival in Asia did not end with the launch of the campaign. Last March 8, we organized an exclusive event in Manila, a city where the cycling culture is growing rapidly. The launch party, in a secret location, captured the spirit of High Key-audacious, disruptive and full of surprises.
Attendees, including key figures from the local cycling scene, were welcomed into a space covered entirely with Gobik newspapers, creating an atmosphere of mystery while hinting at what was to come. As they explored the venue and discovered the new collection, they enjoyed an experience inspired by Spanish culture, with traditional tapas and a vibrant, communal atmosphere that reflected our Mediterranean roots.
But this event was not just a celebration; it was a preview of what's to come for Gobik in Manila. With plans to open a dedicated space in a specialty store, we are making our mark on the city's cycling scene.
The Road Ahead
Our foray into Asia is more than an expansion: it's a movement. By launching the High Key collection in one of the world's most cosmopolitan cities and celebrating our arrival with an underground event in Manila, we're not just entering a market; we're becoming part of the culture.
With a deep respect for the local cycling communities and a firm commitment to innovation and design, we are poised to establish ourselves as a key brand in the Asian cycling scene.
This journey has just begun. High Key's routes, stories and bold statements are destined to make their mark on the roads of Southeast Asia.
Are you ready to be part of the movement High Key?
