Introducing our new brand identity
The new proposal connects with the non-conformism and constant change of the brand. Inspired by the synergy between the starting point and the destination, the new symbol of the company is born. What a Ride It emphasizes the experience of each departure and international growth.
With its new symbol and claimsymbol, together with the restyling of the name, GOBIK presents a new visual identity based on these three aspects that connect with the restless character of the brand.
GOBIK's path to the present is thus reflected in a new identity, which is faithful to the features that have made the brand recognized, to carry the message into the immediate future and aspire to wider frontiers.
Designed to Last
The work has been divided into two parts, the restyling of the word GOBIK, looking for a better readability in different formats, with a very light retouching. And then, the creation of a new symbol that allows us to communicate those same values, joining the first and last letters of Gobik.
The new approach is faithful to the brand's roots and trajectory with the present, but at the same time offers a more contemporary vision.
Albert Medrano, Head of Marketing at GOBIK
The Symbol
The symbol arises with the aspiration of walking alone in the future. Initially, it can be alone in some element, such as a zipper pull, although in most formats it will go together with the word GOBIK. We are aiming high with this image, we know it, it is intrinsic to the brand and connects with the message of nonconformity in everything we do.
We want to make the circle and the community big and that the energy that gives us the bike and that gives us this project is contagious. Our goal is to be everyone's brand.
José Ramón Ortín, CEO and CoFounder GOBIK.
The experience that dresses GOBIK
What a Ride is the new claim new positioning that connects with what we have been doing over the years, but at the same time, revising how we present ourselves to the world, being an expression that links us to the bicycle, but also to other aspects of life, even at a business level, to reflect how much GOBIK has grown.
Our attitude is what makes our style. Behind our design there is an attitude and an intention, also a vision about life. And we need our garments and everything we do to convey those values and positions to the world.
Alberto García, CEO and CoFounder GOBIK
International Message
We are talking about a claim round, which we say to ourselves every day at home, when we look at the path we have taken. In addition, it is a very recognizable message at an international level, which will help us to continue growing in other countries, as we have achieved in Spain.
It is reflected in the experience of each outing, of the group, of the stop along the way, we hear it in race broadcasts... it is experiential, it emphasizes the good moments on the bike and GOBIK wants to continue dressing those moments.
Albert Medrano, Head of Marketing at GOBIK
