Value of belonging, pride of origin, of the land, of the group... each group is a world. Moments of complicity on the route, of suffering together, of leaving and arriving without mishaps. The moment of the beer after the ride to comment on the game, the road bar to make coffee en route, and a croissant if there is time; the flame of cycling during the week, the desire that it is Saturday and the route awaits ahead.
All this is what unites a group. That's why each one is a world, unique and special. It can be made up of people who like to just go out, others who want to test themselves, those who have their group for the summer, or those who ride for a charitable cause.
An endless number of reasons to form a group, the most beautiful way to socialize in cycling. Because the ride tastes better in company.
The custom from Gobik
From its origins, Gobik has had such a strong customization DNA that it remains intact to this day.
"The custom we carry it deep inside us," said Angel Lencina, from the production department of Gobik-. The collection came later, in a natural way, but the custom continues to be the driving force of this house, he is always there".
The customization map of Gobikwhich once grew from Yecla to the surrounding area and then to the national territory, is now expanding to the whole world, without forgetting the designs of professional, road and MTB equipment of the highest level, which means "taking the custom to the highest standards and in full view of everyone" he emphasizes.
"Let's not forget that half of our work comes from the custom -Albert Medrano, head of Marketing at Gobik-where our origins and our present are located. At Gobik a good team of designers is waiting to come up with the best outfits for this summer's groupings".
It's time to open the windows of the custom at Gobik and think about the colors of the group for the coming months. It's time for light, warmth and hours of sunshine to make the most of the bike, the landscape and the routes.
The cyclists sit down, agree and outline the features that make their group unique, in clothes that they will all wear together, in unison. A well-dressed, uniform group is eye-catching on the road, elegant and eye-catching, but at the same time incorporates a very powerful safety component by being seen as a unit, especially on the roads.
"In addition to the fact that everyone looks the same, we add other factors, such as identity, because the clothes speak of you and the group to which you belong, but not only that, it makes you recognizable to other cyclists on the road and even provides a safety component to the group, as it is more homogeneous," says Albert Medrano.
Gobik The company dresses groups that ride on roads all over the world, thanks to the twenty or so designers who make up the team that gives life to more than 8,000 graphic proposals every year, adding color and a unique style to the ideas of each group.
