Patternmaking & Product Development
From childhood, Alicia Menor discovered her passion for creating: playing with dolls, she could turn any fabric scrap into new clothes, imagining unique outfits and styles. That early curiosity became a vocation, leading her to study design and industrial patternmaking and to work in different areas of the fashion industry. Today, as a patternmaker in Gobik’s Product Development department, Alicia transforms every idea into high-performance garments, combining creativity, technique and precision. She chose Gobik because of the passion Alberto and José convey and because she shares that nonconformist character, which inspires her to push herself further every day.
Every garment she designs, from prototypes to items for professional cyclists, reflects her talent, dedication and love for sportswear.
From prototype to final product
At Gobik, every idea becomes reality. We create patterns, prototypes and details, going through cutting, calendering, bonding and garment construction, all the way to the final fittings. 3D tools allow us to visualize and adjust garments before production, ensuring precision and optimization at every step. Finally, we grade sizes, prepare technical sheets and put everything into production. This process is applied to all collections, custom garments and items for WorldTour teams, where accuracy and quality are essential.
The demands of high performance
Preparing a fitting with a professional team is intense and enriching. Organizing sizes, pieces and schedules requires precision, but the most valuable part is listening to direct feedback from the cyclists and understanding their sensations. Every comment drives us to improve and refine every detail.
The greatest challenge is achieving aerodynamic garments that truly help maximize performance. We test fabrics, configurations and prototypes that athletes even evaluate in wind tunnels. Inspiration comes from materials, trends and team feedback, and the motivation is always the same: to create, improve and evolve day after day.
Quick questions
Do you ride?
No, I prefer long walks and yoga.
Which Gobik product would you be?
A Superarmour jacket, perfect for the cold and newly launched.
What music keeps you company while you work?
Bunbury is always on my Spotify.
Series or films?
Both, but I’ll always go for a good film classic.
Wine or beer?
Beer in summer, wine in winter.
Tour, Giro or Vuelta?
La Vuelta, because of the memories of watching it pass through my city with my parents, and now with my daughters.
