Supporting three WorldTour teams in the same season requires a design approach that is both consistent and deeply specific. For 2026, INEOS Grenadiers, FDJ United SUEZ, and Movistar Team each needed their own visual language, particular technical ideas, and a differentiated creative process.
What unites them is the method: close collaboration working hand in hand between our design team and the cyclists themselves, who will wear these garments in competition.
INEOS GRENADIERS: Defining a Stronger Presence
The work on the 2026 kit for INEOS Grenadiers began with a clear idea. The team wanted a color that would redefine their presence in the peloton. Orange became the central focus of that decision, becoming the protagonist and not just an accent as in previous seasons.
The intention was to create a measured evolution of their existing identity. The upper area in orange gives the riders a stronger presence in the race, while the lower white section provides a clean and recognizable structure that works at high speed.
Throughout the process, we sought to connect this new palette with the values that already define the Grenadiers. The result is a design that improves visibility, reinforces character, and maintains the essential clarity for a modern WorldTour team.
This work continues the technical line that Gobik and the team have developed in recent seasons. The 2026 kit is naturally integrated into this collaboration and meets the performance demands of the riders.
FDJ United SUEZ: A New Look at the Lifecycle of a Jersey
The project with FDJ United SUEZ presented a different challenge. Together, we explored how the moment of unveiling a jersey can influence its impact.
By revealing and debuting it in competition during the Tour de France Femmes avec Zwift 2025, the team turned the Tour into the start of their visual season.
This approach offers a full year of continuity and aligns the launch with the moment of greatest visibility in the women's calendar. It also responds to the way fans currently follow cycling: immediately and closely tied to major races.
The jersey reflects this contemporary approach. The design builds on the team's recent identity, refining key elements to enhance their presence in the race. Legibility, differentiation, and a confident expression that accompanies the team's growth were prioritized.
The project reaffirmed the importance of integrating design decisions into the natural rhythm of the sporting season. (See 2026 kit)
MOVISTAR TEAM: Technical and Aesthetic Evolution
The 2026 kit for Movistar Team marks the beginning of a new era for the organization and extends the long collaboration between the team and Gobik.
The design presents a brighter identity, built on a white base that conveys modernity, innovation, and a clear focus on performance. The goal was to project a clean, technical image aligned with the direction the team has mapped out for the upcoming season.
The jersey combines a futuristic aesthetic with advanced textures, fluorescent graphic elements, and subtle transparencies. These components create a contemporary, forward-looking visual language while maintaining the team's recognizable character. The approach brings depth and movement, reinforcing the renewed profile for 2026.
The garment is developed on the Nexflow platform, created exclusively for the team. This structure offers aerodynamic efficiency and a minimalist design, with sleeves optimized for airflow and bonding finishes that eliminate visible seams.
The technical base allowed the aesthetic direction to be integrated naturally into a garment designed to compete at the highest level.
The result is an evolution that strengthens the team's identity and presents it with greater clarity. The combination of a new visual direction and an optimized structure reflects the ambition with which Movistar Team faces the upcoming season.(See 2026 kit)
Shared Commitment to Purposeful Design
Working with three WorldTour teams in the same season allowed us to approach kit design from very different perspectives. INEOS Grenadiers needed a stronger visual presence. FDJ United SUEZ explored how timing can shape identity. Movistar Team delved into texture, the interaction of materials, and a more technical expression of its visual language.
Each project followed its own path, guided by the needs of the cyclists and the demands of their competitive environment.
Together, they represent our ongoing commitment to creating garments that provide clarity, performance, and an authentic identity on the bike.
