“Warm Series 2020", or in other words, the fourth summer collection from Gobikthe first one in 2017. A line that is already on sale, with the beginning of March, the month that opens the door to spring, longer days, warmth and desire to get back on the road and get ready for the big goals.
Gobik The company has picked up the gauntlet and is launching a summer collection based on three main concepts: "We can appreciate a EVOLUTION graphic EVOLUTION with respect to previous seasons, but always trying to maintain our ESSENCEwhich is what identifies and defines us. All this, added to the COLORgives the collection the identity that characterizes us so much," says Ángel Lencina, head of product development at Gobik.
Designs that come from afar
In this way, the new season continues with these geometric motifs as "identity of what we are and what characterizes us, as I say, evolving our designs every year, but always without losing our essence".
Another thing is the introduction of new colors, "something always very complicated in a new collection, as it depends on several factors, such as seasonal trends and the demand of our customers. In this campaign we introduced white, a neutral color that combines with practically everything, as well as being very visible and fresh for the summer season. For these reasons we decided to go a little more for it compared to previous collections," continues Ángel Lencina.
However, it is not only white, as Alberto Ayala, marketing manager at GobikWe always go for some trendy colors that we believe give us a more modern and fresh look. plus to our collections. In addition to merino wool in socks and undershirts and rain gloves Tundrathe big "bestsellers" of the winter collection were the Old Auric (gold), Asaro Grey (greenish gray) and Pale Pink (pink) in terms of single-color garments; within our range of black body combined with colored sleeves, we have highlighted the Celeste Green, Atmos o Savage Red…”.
The jerseys of the "Warm Series”
The jerseythe cyclist's calling card on the road, at the stops of the group, wherever he puts the wheel, arrives with something new in the "Warm Series". In this way, the new jerseys “Starkmore relaxed fit take over from the "newcomers". Classic y Rocket.
“Stark"Why this name?
"We believe that it is a resounding name with personality, and added to its meaning in Germanic (strong), it makes it an appropriate name for the characteristics of this new jersey"completes Angel Lencina.
Not in vain "it is a very versatile model that adapts to all types of complexions. It incorporates a new material in the sleeves, which are also a little longer" described from product development.
In the jerseys “CX Pro"and "Carrera" "have evolved at the level of materials, including in the pocket of both jerseys a more breathable and at the same time resistant fabric, with a very personal texture created here and that begins to climb positions among our favorites".
With a year and a half of collaboration with, among others, Caja Rural-Seguros RGA, a professional team that participated in the last Vuelta a España, the model for the pros, the "Attitude"incorporates improvements, the result of the "collaborative approach that we maintain with the teams, being aware that they are the ones who subject the garments to the greatest effort. The resulting feedback allows us to work on the development of new items or to continue improving existing ones".
He continues: "In the case of the "Attitude", his input required changes related to the morphology of the runners, and as a result the "Invincible" was born. They are, in essence, the same jerseyThey share materials and structure, although it loses some elements such as the patented GRS system or the security pocket, unnecessary in competition and that seek to lighten the garment as much as possible. In this way the "Attitude"The sleeve length, siliconized lower band and the front fabric remain the same".
Special editions to come
This spring-summer, the agenda of Gobik is once again full of activity and events. In addition to its own road teams (Caja Rural-Seguros RGA and Kometa Xstra Cycling Team) and MTB teams (Absolute-AbsalonPMX Racing Team and BH Templo Cafés UCC), without forgetting the Factory Team of Gobikother events such as the Garmin Titan Desert.
"We have already launched a limited edition to celebrate the 15th anniversary of the Garmin Titan Desert consisting of jersey, bib and socks" completes Alberto Ayala.
Special editions of all of them will be discussed, as well as "the Volta Catalonia and the 100 editions that will be celebrated in 2020, together with those of ambassadors such as Alberto Contador, Carlos Coloma or Ismael Ventura and other special editions of the company. Gobik as complements to our "Warm Series”.
A collection that matures
This fourth "Warm Series"of Gobik denotes "a kind of first youth, since we have taken off, but already with a certain trajectory behind us, something that has allowed us to grow, although we are always aware that we still have a long way to go to get as far as possible in the development of new models," continues Alberto Ayala.
And it is not easy, because in addition to the usual demands of customers, there are also those of the environment and climate: "We are always looking to replace our current fabrics with recycled and/or ecological fabrics".
On the horizon, the brand does not neglect "cyclists who are always looking for optimum performance in any weather conditions, but in these cases, the breathability and drying capacity of the garment take precedence over other characteristics," says Ángel Lencina.
Race, CX Pro, Stark and jerseys Second Skin are garments designed to perform best in these extreme conditions of heat and/or humidity".
Summer is here.
