This weekend took place in Mallorca one of the great attractions of the cycling calendar and, of course, Gobik was part of it with great prominence. It cannot be denied that the race, beyond a cycling party, was also a multitudinous event where no detail was missing, thanks in part to the Spanish brand.
As soon as we arrived, we could foresee the prominence that Gobik has and was going to have during the Mallorca 312. The presence of its stand spoke for itself, with a powerful brand image that perfectly reflected the ambition and desire that exists within the company to always give cyclists the best.
The first surprise came in the form of the "Watts Challenge", which, as its name suggests, consisted of achieving the highest "watts" mark possible in one minute time on the bike and was open to everyone who wanted to take part, resulting on a competition of quite a high level. But Gobik did not stop there, as they had prepared a surprise with Brandon Rivera, INEOS Grenadiers rider who, dressed in the team kit and on his bike, pedaled with some privileged riders to whom he dedicated a series of tips to give the maximum during that minute. In addition, everyone present had the opportunity to take a picture with him as well as exchange a few words.
But beware, the protagonism of Gobik and Brandon Rivera was not going to stop there. The following day, that is, already in the race, Brandon surprised the winner of the "Climb with a Pro" contest and all the cyclists around him, helping him to feel like a GC contender during part of the Mallorca 312 route, that is, some of the participants in the race had the pleasure of pedaling with Brandon for much of the route, something that surely many will not forget.
To end the day on a high note, the brand had prepared one last surprise for all riders, and with about 60 km to go to the finish line, the team in a black van with the Gobik logo, loaded with water bottles, began to exchange those that cyclists carried empty for these filled ones; a very pleasant surprise that many thanked with a big smile, and no wonder because the previous climb to this point was not easy at all.
