In the fight against the deterioration of the climate, our environment and society, there is no way around the fact that there is no way around a decisive commitment that goes beyond the obvious and what we see at first glance.
For a long time now, Gobik has been demonstrating its commitment to the environment, society and its people with actions and deeds, but now, this way of doing things has a name: "Ride to cut" or R2C, and it has come to mark the company's roadmap.
"The implementation of "Ride to cut" is nothing more than highlighting something that we have been practicing for years and that we have not been communicating in a formal way. With this communication, we are seeking to increase society's awareness of these issues, rather than seeking an increase in value or brand perception" explains Alberto García, CEO and co-founder of Gobik.
Always aware of society
For José Ramon Ortín, "Ride to cut" aims to convey unequivocally that the brand is committed both to society and to caring for the environment, at a time when we are all more aware than ever of these issues".
Giving back to the environment part of what the environment has given to Gobik has been one of the company's fixed premises.
In this way, Gobik has contributed to companies such as Leadartis, pioneers in the treatment of aggressive tumors, and has joined in efforts such as the "Pelayo Challenge" to promote healthy living as a means of preventing breast cancer, and "My Princess Rett", raising funds to fight this rare disease, without forgetting special editions for the Spanish Red Cross and the Spanish Red Cross. Save the Children.
Another important point in this story is the closeness of Gobik with its environment, a commitment to production from Yecla and its region, always installed in its land of origin, affecting those who are closest to it and reducing costs and emissions in the logistics of supply.
A social decalogue that is included in "Ride to cut" and also extends to the people who work in the company: "The birth of the brand already came hand in hand with aspects related to local manufacturing and the development of the industry in our region and country - adds Alberto García -, prioritizing the use of renewable energies, the welfare and conciliation of those who make up the family of the company". Gobik”.
"Ride to cut" in the clothing of Gobik
The most tangible aspect for the user of Gobik of this whole strategy will come when they hold a garment in their hand. With the upcoming launch of its Warm23 summer collection, the brand has extended the "Ride to cut" premise to almost its entire catalog, with a majority of garments made from at least 60% recycled materials.
In the words of Ángel Lencina, Product Development Manager at GobikProduct Development Manager, we are heading towards a scenario in which a large part of the garments "will have fibers made from recycled plastic bottles or surplus from previous productions".
The cyclist will see on the garment its origin in this type of materials and a small inscription, leaving evidence of the commitment of the brand embodied in the piece, which will also come only with a label with a QR that will lead to the brand's website and within a packaging of recycled bags, to close the circle and promote consistent consumption for the preservation of the planet.
