Rodrigo Hernandez, territorial spokesman for Levante, tells us Save the Childrenthat "the social responsibility policy of Gobik is realfirst-rate". He says so and we are proud to hear these words, because this very complicated 2020 will be the third year that the company will collaborate with the Foundation for children's aid.
A common path that started two years ago, when Gobik sold out of their Christmas garmenta jersey green with holiday motifs, after taking fifty units and reaching a donation of 5,000 euros. They were there to help Alberto Contador, Carlos Coloma, Hermida, Ismael Ventura, Aleix Espargaró and Caro Ferrer.among others.
Last year Gobik year, it released 100 units and hung up the "sold out in 24 hoursin 24 hours, in addition a unique edition signed by Alberto Contador was auctioned which graphically had details in gold color. With this sale, the donation was doubled. And in late spring, in full confinement, with the launch of the jersey Aurum Bikes by Contador and Basso, 20% of the sales were donated to the Foundation.
Juan Antonio Flecha presents the 2020 edition
The new ambassador of Gobik, Juan Antonio FlechaThe new ambassador of the company, opened in his London home the box of the Murcian firm with the garment that goes on sale for this Christmas, specifically next year. Friday, December 18 at 18:30 (CEST). "It is a garment that achieves its goal as soon as you see it, because it does not leave indifferent. I think its design is groundbreaking," he says. Flecha.
With the aim of reaching "sold out", Flecha a few days ago, she discovered this design that "brings us face to face with a reality that we cannot ignore: childhood and the problems that beset it. In the jersey emerges from that message. For me it has been an honor to be able to discover it to the people".
"It is a pleasure to work with Gobik -Rodrigo Hernández admits, "They are willing, quick and creative people. They have instant solutions to every emergency we present to them, and not only they, they know how to involve celebrities and their communication network in an admirable way".
A very tough 2020 for children
"Our collaboration with Save the Children is a further step in our policy of alliances with charitable projects, together with Spanish Red Cross, Pelayo Vida Challenge, My Princess RETT Association, ochotumbao Foundation and a long etcetera - states Alberto Ayala, marketing manager of Gobik-. Nonconformism is not only a stylistic resource, it is the commitment shared by the entire organization to constantly try to improve, not only our product, but also to humbly help heal wounds and inequalities in the society of which we are a part".
And the landscape is not simple: "It is clear that the pandemic has complicated everything; children have not been the group most exposed to Covid19 infections, but they do suffer the social consequences in a significant way. It is not the same to be confined in a proper house as we were in the spring as it is to be in a house where your life is practically reduced to a room," comments Rodrigo Hernández.
The help of Save the Children is resolved along three lines: cushioning educational failure, preventing family violence and supporting families with real problems, both in the purchase of food and of such basic items as computer equipment to enable the children to continue with their classes.
For Gobik "the economic contribution is the most important achievement of this action, it is nothing more than getting a small lifeline to alleviate and improve the day to day, with figures that are doubling every year ... As spokespersons for these campaigns, we are very proud of the massive, disinterested and growing response of the community. Gobik and cycling community in general and not only from Spain".
TextsThe Notebook ofJoan Follower
