A proposal that brings the cycling essence to everyday moments, inviting to live cycling beyond the bike.
Yecla, October 28, 2024 - Gobik is pleased to announce the launching of its new collection Lifestyle for the 24/25 season. Under its "No Bike Today" proposal, it presents a series of garments designed for those who live cycling as something that transcends the bike, celebrating this passion in all aspects of their lives.
A new approach to cycling identity
The "No Bike Today" concept invites you to explore the off-road cycling lifestyle. Inspired by the day-to-day lives of those who keep their passion for cycling alive, this collection offers minimalist and modern garments that combine comfort and functionality without losing the essence of Gobik.Lifestyle is an extension of the cycling style, with pieces such as hoodies, jerseys and pants that adapt to everyday situations, from coworking to a weekend getaway, allowing the cyclist to maintain their identity in any context.
Style and design for everyday life
Each "No Bike Today" garment fuses Gobik's signature style and aesthetics with the needs of everyday life. The collection's high-quality materials, functional design and minimalist approach deliver the brand's recognizable comfort and durability in every detail, now designed for everyday activities and relaxation as well.
Connecting with new generations of cyclists
Gobik adopts in this collection a fresh, inspiring and approachable language, ideal to connect with new generations looking for authentic and unique experiences. "No Bike Today" is an invitation to take the cycling identity out of training, to any place where your daily life and cycling meet.
Discover their "No Bike Today" campaign in Copenhagen:
Discover the new collection Lifestyle here.
