The Spanish brand of reference in cycling clothing and accessories, officially launches its long-awaited winter collection, Unity. This flagship collection, which represents the very essence of the brand, is a celebration of the minimalism, performance and timeless design that has made Gobik a benchmark in the cycling world.
UnityThe Essential Cold25 Collection
Inspired by Gobik's origins, the collection puts the focus on the bare minimum. Through its clean cuts, high-performance technical fabrics and monochromatic patterns, each garment reflects a dedication to detail and a passion for quality. Unity It's not just a collection; it's a way to identify with the brand's history and values, and to connect with a community that appreciates the essentials.
"The collection Unity is our purest form of expression. It reflects our essence, that which has brought us to where we are today. At the same time, we are aware of the importance of adapting to the trends and demands of modern cycling."says the Gobik design team.
The power of minimalism
Minimalism not only defines the design of Unity, but also inspires the main concept piece that accompanies the launch. In the video, a series of characters and situations invite us to explore the concept of "the bare minimum". Through carefully chosen scenes and immersive sound design, the protagonists relate how the essentials are not only part of their lives, but also of their understanding of cycling.
You can discover the main piece here.
New in the collection Unity Cold25
The winter collection Unity also features several key additions that elevate the performance and aesthetics of the range. New additions include the Avalon jersey, lightweight, versatile and minimalist for conditions between 15º and 25º, the Selkie jacket, foldable and resistant to wind and light rain, and the Element jacket, which incorporates the best of the Pacer and the Envy jacket, the perfect choice for the most demanding cyclist. In addition, the Artic Stride and Subzero bibs ensure comfort and thermal protection during the most demanding routes.
The collection also includes new colors in iconic garments, such as the Eminent vest and Envy y Armour jackets, made with Polartec fabrics that guarantee a perfect balance between warmth and breathability.
A collection that evolves with time
With each season, Unity remains the mainstay of the Gobik collections. This time, the new Cold25 version presents an evolution in cuts, patterns and fabrics that transcend trends, achieving a collection that not only adapts to the needs of the modern cyclist, but also maintains a link with the brand's heritage.
Unity Cold25 is not just a collection of cycling apparel; it is a reflection of Gobik's history and a reminder that sometimes it's the essentials that matter most. With Unity, the minimum becomes the protagonist.
Campaign hashtag: #UNITY
Gobik on social networks:
- Instagram: @gobik_wear
- Strava: Gobik Club
- TikTok: @gobik_wear
- YouTube: Gobik wear
- Facebook: @Gobikcyclingwear
