Enter the World Tour is not trivial, we are talking about a limited circuit, a select club whose flag is the excellence of cycling carried halfway around the world.
Accessing one of the groups that make up this reduced list, becoming one of its suppliers, is a merit but also a long and laborious work that for Gobik has meant being the skin of the team that defends the crown in the Tour de France.
But where do we find the root of this link?
“With Matxin -Team Manager of UAE Team Emirates-. we have had a good relationship for quite some timebut if we have to put a date to start cooking this deal, we should go back to the spring of last year" he says. Gino Dona, Brand Manager of Gobik.
That moment came to mark the brand's trajectory: Gobik it showed itself ready to Herculean challenge, to dress a World Tourand not only that, one of the best teams in the world.
By then, Tadej Pogacar had not yet won the Tour, but the foundations began to be laid as the Murcian brand was overcoming the different requirements that emerged from the team: top quality clothing in the most extreme conditions and an aesthetics and design that would allow the team to be able to compete in the most extreme conditions.that would serve to easily identify the riders in the amalgamation of the peloton.
"The demands didn't change much after the Tour, as they were still the highest," says Gino, who adds that "it was clear to us that we had to be striking in the design, something that people would identify with the team and with us in the race. That was one of our big challenges.
The basis of the agreement was thus established, including the project of a special edition for a Tour de France to which the team goes with the number one jersey. Because once the Tour was won, the expectationsobviously, are skyrocketing.
Three reasons for this adventure
Asked about the three objectives that Gobik Gino quickly sums up: "The first one has to do with our passion, after all we are working on what we love and helping to make it possible. It's a project in which we have room for improvement. creativity and at the highest level.
On the other hand, "to continue working and improving surrounded by the maximum demand. We are aware that competition garments must be efficient, combining all the virtues that we have been practicing for a long time: comfort, breathability, durability, fit...".
And last but not least, there is the component of brand awarenessIt means being among the best in the world, boosting the international expansion that we started some time ago.
In short, it is the path towards excellence that Tadej Pogacar won the Tour at such a tender age, the continuation of a work, the one of Gobikthat began some years ago and that looks back with pride and ahead with confidence.
Gobik The company intends to show the world what has moved it from the very first minute, the innovation carried everywhere and the demonstration that its garments are in the best consideration.
From January 2021, Gobik he can say that he is doing his bit for "the reconquest of the Tour".
