BH-Temple Coffees UCC & GobikNon-conformism as the basis of everything

The great biker moment of Carlos Colomahis bronze medal at the Olympic Games in Rio de Janeiro.was the beginning of his professional adventure in the management of a mountain bike team.

It was then that what we know today as BH-Temple Cafés UCC, the project that today the ex-biker from La Rioja manages full time and without distractions: "There was a moment, this spring, when I decided to take a step back, with the postponement of the Olympic Games, I had to dedicate myself exclusively to the team". 

From the beginning, even as a still-active biker, Carlos Coloma was very clear that the key to the team was in a competitive cast of riders, perfectly accompanied by a good staff: "The team's key to success is the team's team.That's having a padcock, move the vehicles and enhance communication so that the riders will only do their own thing, training and racing.”.David Valero padock Coloma Team

In that race for image, Carlos Coloma never hesitated to work with Gobik from the beginning, from the initial second of the BH-Templo Cafés UCC.

The importance of a good image

"The image we give is fundamental and there Gobik helps us a lotbecause we always always one step ahead in innovation and aesthetics. We play from the beginning with our colors, black, white and red and on them we create everything. Gobik The new logo has always worked at the forefront of trends and for us it is important to have the best presence and closeness with our followers" says Carlos who specifies: "With a few tweaks, the jersey will be very similar next year.

Carlos Coloma values the collaboration with Gobik and sees it as "a key partner for Paris 2024".Carlos Coloma - Gobik

The fabrics of Gobik fabrics are the latesthave vision and they are a 360º company in design and strategy. They also agree with us on continuous improvement, as a working motto" confirms Carlos who looks to 2022 "with enthusiasm, with the U23 co-factory and the cycling schools with which we collaborate -one of them is the one of the company's own. David Valero, bronze medalist in Tokyo-. The arrival of Nathalia Fischer -European champion and podium in the XCM World Championship-. is a plus very big, although we hope that Rocío will make the leap and that the improvements we apply to the bike will be noticed". 

A little story

The beginnings of the team go back to the trio formed by Josep Duran, Rocío del Alba and Carlos himself. This core would be joined by Pablo Rodriguez with Tokyo 2020 in his sights, a goal that, as we know, went to last summer.

"After the Covid's slump, we are rearming the team for 2021 with the arrival of David Valero" highlights Carlos, who shines the bronze that his pupil won on the podium in Tokyo, as if the Riojan continues his idyll with the Olympic dream, which today has its next stop in Paris, in two years.Bronze Medal. Olympic Games. David Valero. Carlos Coloma

By JoanSeguidor's Notebook

Photos: Silvia Fernandez Sainz

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