September anticipates an autumn full of many good events for Gobik

Eventos September 9, 2021

Septiembre anticipa un otoño lleno de muchos y buenos eventos para Gobik

The activity of the cycling community is gradually returning to normal. After the year-long hiatus caused by the pandemic, the events planned or postponed are being paraded in a calendar that, for this early autumn, offers no respite.

Gobik The company is approaching these weeks with the ambition of being able to be in up to three markets at the same time to resume the old and healthy custom of "seeing each other again, and with all the precautions that the pandemic has introduced, to know our friends and customers," says Gino Dona, Brand Manager of the brand.

In this way, he admits that "we are gradually recovering our pre-pandemic pulse. As of this September, we have already attended about twenty events, including some of the most important ones. large fund but also professional races. This year we have debuted as a supplier of the jerseys leader in the Itzulia and we have continued with Volta Catalunya, Comunitat Valenciana and Burgos, in the men's and women's versions"..

The value of seeing each other's faces

“There is a desire for cycling -detects Gino-, desire to see each other again and have contact in races and events.. People are not only eager to ride a bike, they want to see each other at the usual events and they do it with the precautions we take because of the pandemic: masks and social distance".

The truth is that the contact, to some extent has existed, but the value of the presential cannot be underestimated. There is one weekend in particular, the of September 25 and 26 in which Gobik will be present simultaneously at the Gran Fondo Alberto Contador in Oliva (Valencia), Sea Otter Europe in Girona, the "Cyclosportive La Vache qui rit", at the gates of the Jura (France), and the Nove Colli in the Italian Romagna, the land of Marco Pantani..

"We calculate between all these events a number of people in excess of 40,000."Gino points out, who highlights the brand's efforts to be present at all these events. in three countries with a cycling tradition: France, Italy and Spain.at the same time.

Three markets simultaneously

Italy has been for some time one of the strongest bets internationalization of the emblem Gobik. For these weeks, the transalpine country has a busy schedule of competitions, some of a very old tradition, which is complemented by a series of very important events.

When we talk about the Nove Colli we are talking about the "Italian Bearded Vulture," says Gino. The march that that runs through some of the places that saw the growth of a legend like Marco Pantani. is the great Italian cycling event. At the same Gobik as an exhibitor in an edition celebrating its 50th anniversary.

This will be in Cesenatico, but days before, in Rimini, will have been celebrated a new edition of the Italian Bike FestivalIt's an event that brings us back to the test fairs, where the fans go to test and get to know the product," says Gino. Then, in October, will come the Three Valleys of Varese, the land of Ivan Basso.

At the same time Gobik increasing its presence in France. To the celebration and presence at the "Thonon-les-Bains Cycling Race" y "Châlet Chablais Léman Race"arrives the "Cyclosportive La Vache qui rit"translated into more common English as "The cow that laughs". It is a march with different versions, one of them in gravel, through Burgundy territory, at the entrance of an attractive cycling area of the Jura.

We are here as exhibitors," says Gino. France is a very powerful market and the brand enters with a good footing. We can't forget that Tadej Pogačar won the Tour de France wearing Gobikthat Ivan Basso and Alberto Contador are well known in these lands and that we wear the team of a legend such as Julien Absalon. It is obvious that all this makes things much easier".

In Spain Gobik continues with the Gran Fondo Alberto Contadora race that "has tripled registrations compared to 2019," says Gino, is complemented by a new attendance at the most important cycling fair in the world. that is taking place right now on this side of the Pyrenees: the Sea Otter Europe in Girona, an enclave that oozes cycling but also well located to have the visit of curious French people who want to know the news firsthand, as the event emphasizes the demo area and testing of material.