Among the great novelties of Gobik in top cycling, dressing the leaders of the Tour de Romandie was undoubtedly a major milestone. It was to enter the first World Tour outside Spain. This is what Gino Dona, Brand Manager at Gobik before the race: "We have to think that this is our first World Tour stage race outside Spain in an agreement in which some of our previous partners have contributed to make everything go well".
Now it's time to complete the previous balance with the one after the race: "It's been a great experience and has meant ground gained for the brand. We have enjoyed -continues Gino- very good weather in the first days, and all with an organization that does justice to the Swiss fame".
During the five days of racing Gobik The Swiss team provided each leader with a pair of pieces of a jersey plus a jacket in case the day was cool. The brand has had a strong presence at different moments of the race, including at the fair that accompanied the caravan and received many people. "We are perceived as a brand that is growing and that offers quality," continues Gino.
Alesander Vlasov dominated the 75th anniversary edition.
The Tour de Romandie 2022 ended up in the hands of Russian Alexander Vlasov, one of the best cyclists since the beginning of the year, competitive wherever he put on a bib and irresistible on the final day, a time trial that he won with solvency. It should be noted that Vlasov had already won in February the Volta the Comunitat Valenciana, whose jersey yellow is also stamped with the mark of Gobik.
Juan Ayuso, in UAE Team Emirates, was the best Spanish cyclist, finishing fourth and the best young rider of the race that recovered the jersey green on the occasion of its 75th anniversary. Vlasov joins a list of winners that includes the likes of Gino Bartali, Eddy Merckx, Felice Gimondi, Joop Zoetemelk and Bernard Hinault, plus the Helvetic myths of the fifties, Kubler and Koblet.
"Green was our first color for the race leader from 1948 to 2001. Since then the leader has worn yellow, but we wanted to bring it back for this edition," says race director Richard Charssot.
Gobik We were given a lot of freedom in the design of a very precious garment: "We were given a lot of freedom in its design, and we were able to contribute our grain of sand, recalling the importance of the race along with some details of graphic identity that have made the brand famous," concluded Gino.
The image of Alexander Vlasov on the podium with the jersey conceived and produced in Gobik is already the history of the race.
Main events of Gobik for this month of May
May 1st: Gran Fondo OccitaneMay 7: Gran Fondo Mediterranean Epic
May 8 to 13: Titan Desert
May 13 to 15: Itzulia female
May 19 to 22: Women's Tour of Burgos
May 22nd: Nove Colli
May 28 and 29: Cyclosportive La Vache qui rit
May 29: La Mussara Reus