The Team Wilier Vittoria enters the 2025 season with more than just competitive ambitions. This year, the real revolution comes with its renewed visual identity, a tribute to Italian heritage that translates into a unique design that celebrates pasta as a symbol of tradition, energy and creativity.
The team
Wilier-Vittoria reinforces its commitment to Cross Country with outstanding signings such as Luca Braidot, Italian national champion, multiple XCO World Cup winner and fourth in the UCI world ranking. Alongside him, European champion Simone Avondetto, renewed until 2028, and Juri Zanotti, under-23 world runner-up, complete an elite team that will also count on Elian Paccagnella, Gustav Heby Pedersen and Sofie Heby Pedersen for the 2025 season.
The design of the new kit
The team's new racing jersey Wilier-Vittoria for 2025 is a true celebration of Italian heritage, with a refreshed graphic identity that combines pop creativity and tradition. Inspired by pasta, one of Italy's most iconic symbols, the design incorporates vibrant colors and details that evoke shapes and textures of this essential food for cyclists. This unique proposal seeks to reflect the energy, comfort and tradition that define both Italian gastronomy and the spirit of the team.
To complete this vision, classic Italian elements, such as pasta shapes, tomatoes and forks, have been reinterpreted with a modern approach, creating a fresh and bold design that will also be present on the Urta Max SLR. This fusion of tradition and innovation not only stands out on the jersey, but reinforces the team's connection to its cultural roots and its commitment to excellence in every race.
A Celebration of Italian culture in every competition.
The revamped identity will not be limited to graphic design. The team will bring the Italian experience to the races with a pasta food truck. Serving fresh pasta to athletes during European tours and offering authentic Italian flavors to guests and sponsors in the hospitality area. Every event will be an opportunity to celebrate the Italian spirit and the team's sporting success.
