The blue Movistar also takes over the gravel roads: the new Movistar Team Gravel Squad is already a reality, with four riders, to which will surely be added some others as the competitions progress.
"It was a proposal that came to us from the same Movistar TeamIt was a proposal that came to us from the Gravel Squad itself, in its eagerness to differentiate itself in sponsorship. Entering gravel is opening a new door, approaching a new segment, with a hook and strength that attracts new cyclists," begins Albert Medrano, Head of Marketing of the company. Gobik.
The team, as we say, takes some names already known in their other structures, both road and road racing. Movistar Team. The great reference is undoubtedly Alejandro Valverde. "His arrival has been a bit last minute - Albert continues - and we can say that he is the icing on the cake, there is no better banner for a project that we have been maturing for months".
For Albert Medrano "this improvement in sponsorship demonstrates that our relationship with the Movistar Team is dynamic and therefore profitable in both directions".
The dates of the premiere, already in April
Alejandro Valverde, Iván García Cortina, Ana Dillana and Hayley Simmonds are part of this first group of gravel riders within the Movistar TeamThe intention is to increase the group's roster. It is worth remembering that last year Carlos Verona carried out a powerful campaign "off road"He took part in the first World Gravel Cup, among other events.
The immediate calendar already includes dates. The "Indomable", in Almeria, next Sunday 23, is part of the UCI Gravel Series and Alejandro Valverde will take part in it. He will ride 98 kilometers and 2500 meters through the Sierra de Gádor. Six days later, Iván García Cortina will take part in "The Traka", in Girona.
Gobik and gravel: the family grows
Gobik already launched its gravel product line last year and "off road"We hope to improve and increase our references in this modality," says Medrano.
The colors are easily identifiable with the Movistar Teamas Ángel Lencina, from production of the GobikWe are going with a design similar to the road but with a graphic base that wants to give that adventurous, worn and suffered touch". This is how the jersey “InfinityThe "T-shirt", more fitted like the road one, more racing, in short, and the "T-shirt". Volt"more relaxed, loose and perfect to get involved in the more relaxed spirit that gravel implies.
Above the blue, below the "bib Grit"We've made some adjustments to the pattern, lengthening the leg a bit to help the rider compete better".
Non-stop" cycling, the gravel extension of the Movistar Team is already underway and the road awaits...
