At Gobik, people are the true driving force: their dedication and precision are reflected in every garment. Today we turn the spotlight on Evelin Farel, a key figure on the team who, with care and a calm presence, ensures that every design is brought to life with authenticity and perfection.
Evelin’s journey at Gobik began around five and a half years ago. It wasn’t the brand itself that attracted her, but the recommendation about the positive work environment and strong sense of community. “I didn’t know much, only that it had been recommended to me as a company where people worked very well and the atmosphere was very good,” she says. She soon found that the reputation was more than deserved.
Growth and leadership
Her path within the company is a perfect example of growth and dedication. She started as an operator in the production plant, absorbing knowledge and learning with humility and patience all the details of the calendering process. This commitment eventually led her to take on a leadership role. “I started as just another worker in the factory,” she explains, “and I have gained a great deal of knowledge in the area where I work, which is calendering, until becoming section manager”. Her daily work now consists of organizing the workload, ensuring urgent orders go out on time and, above all, being a guide and support for her colleagues.
The magic of calendering.
The calender, as she describes it, is a complex machine that operates at a blistering 200 degrees. It is where the magic of design transfer happens. “We have to place the right fabric with the right image,” she comments. “This goes through the machine and transfers the design the customer wanted onto the fabric.” For Evelin, the greatest professional challenge is not the machine, but managing the people who operate it. She compares her team to a family, underlining the importance of understanding and communicating with each individual. “I think the most important thing is working with people,” she states, highlighting that technical issues are solved quickly, but human dynamics require more care and attention.
Balance and serenity
Although her work is deeply connected to the world of cycling apparel, Evelin’s personal interests follow a different path. You won’t find her on a bicycle; she feels more comfortable in the calm of her mind and in nature. She enjoys reading personal development books, meditating, and walking in the mountains or along the beach to watch the sunrise. That balance between demanding work and moments of peace is what defines her.
Quick questions
If you were a Gobik garment, which one would you be?
An Attitude jersey, because I see it as elegant.
Music you always listen to?
Leiva, I love him because his music is like poetry.
Series or films?
Series, because if I get hooked, I have no limit.
Wine or beer?
A good wine.
Tour, Giro or Vuelta?
La Vuelta.
