INSIDE GOBIK | Jose Gimeno

Inside Gobik October 16, 2025

From the bike to ecommerce

From his early days on the bike to leading Gobik’s digital store, Jose Gimeno combines creativity, analysis, and quiet strategy in equal measure. His story with cycling began in childhood. He raced as a junior, although he stepped away when he felt competition was not his place, but he never lost his connection to the sport. He studied graphic design, moved into sales and then digital sales, until ecommerce became his main focus. “I’ve been riding since I was a child,” he says. “Ecommerce attracted me because it brings together creativity, analysis, and strategy.” Joining Gobik allowed him to connect that passion for the bike with a professional profile shaped by design and the business world.

Much more than an online store

Gimeno is Ecommerce Manager, and his role goes far beyond managing an online store. He coordinates and optimizes everything that happens across digital channels, both for direct customers and business partners. Strategy, day-to-day site operations, campaign planning and execution all coexist with a constant focus on the experience, so that every visit is smooth and true to the brand. He also acts as a digital project manager who connects teams across the company. “Digitalization is a cross-functional pillar at Gobik,” he explains. “My work includes integrating logistics and customer service systems and introducing new tools that make us more efficient and scalable.” The goal is simple: the online experience and internal transformation must move forward together so the brand can grow globally.

A role connected to the whole company

No two days are the same. There is data to analyze, campaigns to review, plans to align, and constant coordination with other departments. The team works in a multidisciplinary way, where digital strategy meets web management, catalog and promotions, search, analytics, and user experience. Everything is connected with marketing, logistics, and customer service, since every detail defines the journey from discovery to delivery. “What I enjoy most is strategy: where we can grow, how to improve the experience, and how to bring Gobik to more customers around the world.”

The challenge of staying ahead

The landscape never stands still. Technology changes, customer habits evolve, and markets transform. “The challenge is to stay ahead and respond with agility without losing the essence of the brand,” he says. “Inspiration comes from two places: listening to the customer and observing how other sectors evolve.” He thinks about the kind of service he values when shopping online and asks himself how Gobik can offer something more. That perspective also explains why Gobik is his place. For him, it is the union of passion for the bike, design, and professionalism. “It’s not just a workplace. It’s being part of a brand that inspires cyclists all over the world.”