“I have always been fascinated by that moment when sports teams unveil their new season kits. Over time, it became a small ritual that I looked forward to with excitement every year. That emotion is what made me want to create things that solve problems and bring joy.”
This is how Jesús García Prieto introduces himself, although most know him as Txus. He is part of the product development team at Gobik and is originally from Archena, a town in Murcia famous for its thermal waters.
He studied Industrial Design Engineering and Product Development in Alcoy, at the Universitat Politècnica de València. There, he began to take an interest in the textile world, driven by the area’s strong tradition in this industry.
“I have always seen myself as a creative person, with a strong visual memory. That has given me endless imagination and the desire to design things that improve everyday life.”
An unexpected turn toward cycling
His path into cycling was not direct. It all started by helping a friend train for an Ironman, which introduced him to the world of endurance sports. In 2016, after years of playing basketball and running, he bought his first road bike. At the same time, he began following Gobik closely, and even applied to work at the company. Although he was not selected at first, he did not lose his enthusiasm:
“I kept a close eye on Gobik from the very beginning. When I applied and they didn’t choose me, I told myself it simply wasn’t the right time.”
Two and a half years later, he tried again. One day he received a call from someone named Alberto. Txus had no idea who he was, but he accepted the invitation to visit the company in Yecla. That day he met Alberto and Jose Ramón, the founders of Gobik, who shared their vision for the future with him and invited him to be part of the project.
“They wanted to grow, to be the best, and they wanted me to be part of that journey. I didn’t hesitate. I moved to Yecla.”
From technical beginnings to product development
It was 2020, right at the start of the pandemic, an uncertain time for everyone. Txus was in Yecla with his partner when the lockdowns began. But despite the challenges, the cycling boom during those months brought renewed energy to the industry.
He started in the Technical Office, specifically in the Cutting area.
“The first few months were tough, but thanks to my manager at the time, Rubén, I gained in-depth knowledge of textiles. I understood how to work with fabrics, how each one behaves, and how to handle them properly.”
That experience gave him highly valuable technical knowledge about the materials and patterns Gobik uses, something his colleagues still admire today.
After three years, he joined the Product Development team, where his technical profile and production vision made him the perfect bridge between the factory and development:
“Now my job is to help create new products from start to finish, working side by side with professional cyclists and always looking to improve the collection, year after year.”
Txus is key to turning ideas into reality. He solves problems between departments, looks after every technical and creative detail, and ensures that products reach the level the brand demands.
“I like being the one who connects the dots, the one who supports the team wherever needed. And I always try to do it with a smile, sharing jokes and good energy.”
What’s next
His goal is to keep growing with Gobik and continue designing products that people want to wear, enjoy, and remember.
“Seeing someone out on the road wearing something I helped create. That’s the best reward.”
If you were a Gobik jersey, which one would you be?
CX Solid.
What’s always playing on your Spotify?
Murcian music, of course! But also a mix of Spanish alternative music like Viva Suecia, Arde Bogotá, Guitarricadelafuente, and some Arctic Monkeys.
Series or films?
Both. I love science fiction films like Star Wars, but I also enjoy anime like One Piece or classics like Mad Men.
Wine or beer?
Beer with friends, wine with my partner.
Tour, Giro or Vuelta?
The Vuelta, always! Because watching it live lets you get very close to the riders. Although this year I’ll be spending a whole week with friends watching the Tour de France and climbing some of its iconic mountain passes.
