From Juan Antonio Flecha cyclist we admired his omnipresence, the quality of his targets and the possibility of sticking his head out in the middle of a generation of unrepeatable classics embodied in the figures of Boonen and Cancellaraopening then a path of innovation and uniqueness in the history of the Spanish cyclingThe love for this sport became something round, twelve months a year.
From Juan Antonio Flecha "We were dazzled by his way of expressing himself and entering the peloton through the signal of the Eurosport InternationalHe walked through the corridors of the big laps and gave us the keys that made cycling more understandable.
Today Juan Antonio Flecha joins the small but select platoon of global ambassadors for Gobikglobal ambassadors, teaming up with Alberto Contador, Ivan Basso, Julien Absalon and Carlos Colomaa transversal team, like him, that oozes love for cycling, but also sapience and savoir faire.
"By ambassador I mean a person with sufficient experience and affinity to speak about a brand with credibility and knowledge", he begins by commenting from his home at CastelldefelsHe is aware of being in a boat that looks to the future full of optimism but also of responsibility.
Years full of activity and learning
Since he left cycling Flecha he has been more or less constantly present in the world, making the most of his master's degree in marketing and market research from the UOC, getting married and enjoying living on the edge, with two very young girls at home.
In between, apart from watching and listening to him in Eurosportinaugurated his Youtube channel about a year ago to transmit his cycling feeling through images.on his bike.
It has become a hobby that has become something more serious," he says about his channel in the heat of the the "signing" by Gobik-. In any case, the content will be very similar to what has been done so far, with the obvious nods to the brand and some periodic content as needed".
A channel that seeks to "transfer my democratic perception of this sport, because it puts us all on the same level and that is very attractive. My vision of cycling is peculiar but I think it is shared by many people, here everyone wins, in one way or another. It is clear that there is a more recognized elite, but in a grand tour the last rider to reach the finish line gets the recognition and affection of the people, that is to say, he has also won, in a certain way".
A peculiar perception that he admits "should be maintained forever in cycling, because if everyone wins, cycling wins.
From Flecha Gobik has valued "his style, without stridency, and attention to detail in his videos," says Alberto Ayala, the brand's marketing manager, "as well as his professional career. These have been key elements for this agreement.
We feel very identified with him and we think that they are very much in tune with what we are looking for". Gobik he wants to stand for," he concludes.
In this way Flecha has already started pedaling in the house, being the one in charge of presenting the Black Friday solidarity of Gobik for this year and unveil the future jersey from Save The Children.
The history of Flecha with Gobik
Flecha define Gobik in three words: "Modern, innovative and agile". Three adjectives that she knew first hand when a few years ago her friend Javier Maya sent her some pieces from his well-known store Pavé, in El Prat de Llobregat, to wear in some of the "recons" of ports that he made for Eurosport at the Vuelta a España of 2016.
"I remember that race with great affection because I followed it from my van, except for the days I slept in a hotel, which were the rest days. I wore the garments Javi gave me almost daily and I appreciated how they lasted after the different hand washes I had to do" he recalls. Flecha.
From that first experience came a knowledge that went on to grow, and now comes together with Flecha now forms part of the family of Gobika growing family.
TextsThe Notebook ofJoan Follower
Photos: Pol Giné
