Next July, France will experience 30 uninterrupted days of cycling with the concatenation of the Tour in the men's and women's versions. The two best races in the world will arrive this year with a Movistar The two best races in the world are coming this year with a new design that will take advantage of the great event of world cycling to launch a powerful message about climate change, thanks to the designs signed by Gobik.
Albert Medrano, Head of Marketing at GobikAlbert Medrano, the company's Head of Marketing, tells us that "such an outfit, especially for the Tour de France, was part of the plans we shared with the Movistar Team. We are talking about the most important race of the season, for which the team prepares better and with more impact".
It is the design of a kit, the "Tour de France" kit.Iceberg"The kit is distinguished by four major premises: improving the technical performance of the garments, the sustainability of its fabrics, the surprise of an innovative design in the best possible showcase and the proclamation of a much-needed message these days, the protection of the seas and oceans.
Balance between design, comfort and message
"In this design, we sought to give it a powerful meaning and I think that has been achieved with a striking and eye-catching concept," admits Albert Medrano.
In this way, he adds that "we have sought a garment that was top in performance and coherent with the message. The garment has been made with a white base, a cooler and more suitable color for the summer".
All the garments have three objectives: to reflect heat, protect against ultraviolet rays and increase visibility on the road.
In addition, he specifies that "the garments with which the Movistar Team are created under the concepts of "Ride to cut" (R2C), the seal of Gobik that guarantees that the clothing is made with 60% recycled fabrics". Being in the R2C program implies that the design and manufacture has been made from the same base of Gobik in Yecla and that 60% of the raw material of the garments comes from fibers produced from recycled plastics.
Above all, the above-mentioned is a slogan that has been used since Gobik want to make clear: "We want to send a message of awareness about the melting of the poles and how it harms us all in terms of global warming.
The garments of the edition
At the counter of Gobikthis series focuses on bib y jersey.
For bib model has been chosen "Matt", in minimalist design and matte finish conceived to find the exact point of comfort and performance.
On jerseysthe "Iceberg" edition includes two models. The one that the cyclists will wear for the best race in the world, the " " model. Infinityand a replica version that will be available for sale in the Gobik.
All are lightweight, comfortable and above all designed to ride in the hottest days of this summer, as will the Spanish team of reference in the best cycling race in the world.
