"Entering the international peloton two years ago was already a turning point for me. Gobiknow, to dress the squad with the longest history in professional cycling, the Movistar Teamis a new milestone in our history," explained José Ramón Ortín, CEO and co-founder of the company, a few days ago. GobikThe brand's feelings about a new campaign in the best cycling in the world were explained by José Ramón Ortín, CEO and co-founder of the company, to explain the brand's feelings about the new campaign.
The most long-lived structure in international cycling thus trusts in Gobik for the great challenges that await it over the next twelve months, emphasizing, as it does every season, milestones such as the grand tours and the best classics on the calendar.
A total of 45 cyclists, including girls and boys, will wear the kit that Gobik designed to perform in the most demanding environments of professional cycling.
This partnership is, according to Juan Pablo Molinero, CMO of Movistar TeamThe collaboration is, according to Juan Pablo Molinero, CMO of the company, "a great source of satisfaction, because with its avant-garde, elegant and daring designs, together with the quality of the garments and its enormous capacity for innovation and development, Gobik has become the benchmark brand in cycling".
For Molinero, the key has been that "the human team at Gobik team has shown the same passion for cycling that we feel. In short, we are talking about the culmination of two stories that "are like two roads that, at some point, were destined to connect", explained Albert Medrano, Head of Marketing at Gobik.
The big names in the Movistar Team
The team, as we said, has 45 cyclists who will be in the best races in the world. They are two squads that reflect the history of the longest-lived structure in international cycling, with roots in the early 1980s and a line of successors with names of the caliber of Ángel Arroyo, Pedro Delgado, Miguel Indurain, Abraham Olano and José María Jiménez, among others.
In the women's block, the figure of the best cyclist of the moment stands out, Annemiek Van Vleutencurrently world champion and defending champion of the Giro Donne, the Tour de France and the Ceratizit by La Vuelta, which this year will be held in May.
With her will grow great talents such as Sarah Gigante or the German champion Liane Lipperttogether with Spanish cyclists of reference such as Sheyla Gutiérrez o Sara Martinamong others.
The men's team has gathered 30 cyclists for the first year after the retirement of a world emblem such as Alejandro Valverde. The team has been able to mix veteran riders with great references in the structure, such as Imanol Erviti, Carlos Verona y José Joaquín Rojas together with new talents, in which emerges the Valladolid native Iván Romeowho will be 20 years old in August.
In between, there will run names already established among the best in the world, such as Enric Maswho will once again be aiming for the Tour de France and the Vuelta a España, together with Iván García Cortina y Alex Aranburuthe bets for the big classics.
The first races
With 669 kilometers in six days of competition, the Tour Down Under returns to the World Tour calendar to open a new cycling season with a peloton in which the Movistar Team will be among the best teams in the world. From January 17 to 22, South Australia will be the navel of the cycling universe in a competition that will see the first evolutions of the men's team of the Movistar team, dressed in the clothing of Gobik.
To see the first race of the block in Spain, it will be necessary to wait until Sunday, January 22, when the first race of the block will take place. Clàssica Comunitat Valencianawhile another group of cyclists will go to Argentina to race the Clàssica Comunitat Valenciana. Vuelta a San Juan.
The women's team will start racing at the end of the month, on January 29th, with the Costa de Almeria Womenbefore a February full of competitions with the Costa de Almeria Women, the Vuelta CV and the UAE Touras first appointments.
The ship of the best cycling will set sail, then, in a few days, in a new book to be written, a history that will undoubtedly be filled with blue, the new blue that Gobik has devised for Movistar as a result of the constant improvement that the Yecla brand has imposed on itself.
