Spring it's cycling time and in this boat goes GobikThe spring is the time for cycling, which between the months of March and April multiplies in the calendars of traditional markets and makes its way to countries such as Portugal, France and Italy, announcing its foray into the highest level of international cycling in Switzerland.
In the World Tour tours
The visibility of Gobik in the World Tour, which it achieves through UAE Team Emirates, is also based on a growing commitment to some of the circuit's best stage tours.
Here's how it works, Gobik is present in and dressing the leaders of the Volta Catalonia, Itzulia and Tour de Romandiein what means one of the great novelties of this year for the brand from Yecla.
"It is our first World Tour race outside Spaina fact that conveys prestige and international projection" says Gino Dona, Brand manager of Gobikabout the agreement with the Swiss race. The Tour de Romandie is one of the historic races of international cycling, created in 1947 to commemorate the half-century of the Swiss Union and runs through the French-speaking parts of the Alpine country.
Romandy is scheduled for the end of April, before we have the Volta Catalonia, in which we are immersed at this very moment: "What are we going to say about the Volta? -asks Gino. It is a classic of GobikIt's our first race at this level, with four years of collaboration.
Already in April we have Itzulia in "our second edition with them. It's a beautiful race, with a very high level of competitiveness, as we saw last year". Just before the Itzulia, Gobik back to the event that links Donostia and Bayonne, in Iparralde, is the DBD, which this year celebrates its twentieth anniversary, in a magical crossing between Spain and France: "It's our fourth year here," says Gino.
Events in France and Italy
In this professional cycling portfolio, Gino puts the focus on the Giro di SiciliaIt's our first contact with the great Italian organizer RCS, which means thinking about the Giro itself, Lombardy, San Remo... a very important step in our strategy to continue to grow in Italy," says Gino. Not long ago it was announced, along these lines, that Gobik as a sponsor of the Nove Collione of Italy's major cycling tours.
Deepening in this bet, Gobik will be in the Granfondo Bra Brain Piedmont, Italy, on the weekend of April 23 and 24. This is the first race of the circuit that Specialized has in Italy," Gino explains. We will have the jersey We'll have the subscriber's name, that rider who has signed up for all four races, and it reinforces our strategy for events in Italy.
In France, Gobik it will be present at the Granfondo Occitainea cyclotourism event with a couple of routes through the narrow landscapes north of Avignon, as a reference point. This is a very interesting event "because it is complemented by the Granfondo Mont Ventoux which is organized by the same organizer. It's our first time with them," says Gino about a ride that will take place on May 1.
The great milestone of the Mallorca 312
In the Mallorca 312, Gobik has a partner of great tour. It is a major event that will fill the big island with cyclists on April 30. "It is a milestone for us, a very outstanding moment since ever. I have to say that Mallorca 312 is a clear example of the impact that an activity such as quality cycle tourism can generate in an area, because it is not only the day of the event, it is the three or four days around it, with cyclists coming from half the world" explains Gino.
The Mallorca 312 brings together a massive participation, always sponsored by great cycling stars, with an international participant profile, which is usually half of the registration, especially English and Belgian.
It should be noted that, at the beginning of March, Gobik was already present at another international event. It was in the Algarve Bike ChallengeThe Algarve Bike Challenge, three days of mountain biking in the Portuguese Algarve, with half of the Spanish participants: "We've been coming here for four years now, it's a very consolidated event with a strong Spanish presence".
SEE ALL THE DATES HERE:
March 21 - 27
· Volta Catalonia
2nd April
· DBD
April 4 - 9
· Itzulia
April 12 - 15
· Giro di Sicilia
April 23rd - 24th
· Bra Bra Specialized GF
April 30th
· Mallorca 312
April 26th to May 1st
· Romand Tourie
May 1st
· GF Provence Occitane
May 22nd
· Nove Colli
May 12, 2010 June 12
· Lapierre GF Mont Ventoux
