"There are groups that ride together without even knowing it."
The We Ride as One campaign is inspired by a powerful metaphor from quantum physics: entanglement. It's the idea that two particles, regardless of distance, behave as if they were one. Gobik applies this concept to cycling, reminding us that even though cyclists are separated by thousands of miles, they are united by rituals, habits and the same passion for riding.
The campaign brings to life three symbolic groupsets that represent different cycling mentalities:
• The Rainproofs - for those who ride regardless of the weather
• The Earliers - those who pedal before the world wakes up
• The Breakaways - cyclists who attack from the first moment
Each identity has an exclusive design in its campaign, an example of its customization service.
Gobik Custom Works: A Unique Kit for a Unique Team
At the heart of this launch is Gobik Custom Works, the brand's specialized arm focused on elevating custom cycling apparel. Recognized for its quality design and performance, Gobik Custom Works outfits a wide range of teams, from local clubs to professional outfits, with kits designed exclusively for them.
But as the demand for customization grew, so did the complexity-especially for globally distributed teams. That's where the Team Store.
Team Store: Customization Simplified
The Team Store is a private and personalized online space within gobik.com, designed for teams, brands, clubs or events. Once the kit design is approved, Gobik creates a dedicated store, protected with a private access code. Each team member can:
- Browse and select their own garments and sizes.
- Pay individually, from anywhere in the world
- Receive your order directly at home (with an estimated delivery time of 45 days)
No need for a coordinator to collect sizes, manage orders or payments. Production begins only when the purchase window closes. This model is ideal for geographically distributed groups seeking efficiency without sacrificing customization or a sense of community.
More than a Kit: A Movement in Motion
With We Ride as One, Gobik Custom Works not only launches a campaign-it introduces a new way to build, connect and empower cycling communities around the world.
Through this campaign, Gobik offers for sale, in pre-order format, the three kits that are the protagonists of the campaign-not available in collection-which will be available for purchase for only 24 hours in its section Team Store. This space, integrated within gobik.com, allows teams, companies or clubs to access their custom design, select sizes and place orders individually, from anywhere in the world.
This format of Team Store responds to real needs of real cyclists: the desire to express their identity without logistical complications, and the ability to stay connected even when teams are separated by borders or time zones. It's a solution that combines the precision of bespoke tailoring with the convenience of modern e-commerce, delivering not only kits, but also a sense of belonging.
This is more than a technical improvement. It's a shift in the way teams see themselves and bring their identity to life. Whether you're chasing KOMs at dawn, pedaling in the rain, or attacking from the start-Gobik Custom Works is here to make sure your team feels like one, rides like one and looks like one.
Because at the end of the day, and no matter where you are: we ride like one. one.
