Depopulation in rural areas is a worrying reality that affects more and more territories. In 2020, 43.83% of the world's population lived in rural areas, but it is estimated that this percentage will fall to 31.64% by 2050. This not only implies a loss of population, but also of culture, tradition and life in these places, which are so often the soul of our cycling routes. Without these villages, there would be no lonely roads to ride on and no landscapes to enjoy on the bike. At Gobik, we understand the importance of keeping the rural world alive, because without it, our passion for cycling would be much more limited.
With this in mind, we present Gobik Guide an initiative that was born not only to offer cyclists a useful tool, but also to make known those small towns and villages that we pass through on our routes, and that value our passage so much.
You can discover the main piece here.
Cycling belongs to cyclists, and above all, for cyclists. That's why at Gobik we have created Gobik Guide a guide with the best stops along the way: bars, restaurants, gas stations and any establishment where it's always a good idea to stop during a bike ride. We know that one of the most special moments on a route is when cycling is just the perfect excuse to enjoy a good coffee, a refreshing breakfast and, above all, a good chat with friends. Cycling is not just a sport, it is a way to connect, and with that philosophy this guide was born.
Following the spirit of Gobik Custom Works and its motto "Unique Kit for a Unique Team", we have designed this guide for cyclists to discover the best places to stop and enjoy the other side of cycling. Through an easy-to-use web app, you can browse, search and filter recommendations based on location, route or popularity. This way, each group can always find the best places for a perfect break during their outings. In addition, the experience is fully customizable from both a smartphone and a computer, so that it is always at your fingertips.
Gobik Guide is a project made by and for cyclists. That's why every user has the possibility to add new recommendations and ratings. We believe that giving cyclists a voice is fundamental; it is their guide, it is our guide, and everyone's participation is key to its success. Furthermore, through this initiative, we seek to raise awareness of the importance of the rural world and support its revitalization. This initiative is part of the platform "Join the repopulation. This initiative is part of the "Join the repopulation" platform that the brand launched last year as part of its commitment to European rural depopulation, and is a way of recognizing the value of these places, which are often the heart of our routes.
To ensure that the establishments featured in the Gobik Guide receive the recognition they deserve, Gobik will hold an annual event designed to reinforce the connection between cyclists and these unique places, with an awards ceremony highlighting the best establishments in the guide. It will be an opportunity to celebrate our community and appreciate those stopping points that make our rides more memorable.
