Hypebeast is the first Drop of Gobik's 2024 summer collection, a launch that breaks away from the line the Spanish brand has followed until now.
We traveled to Italy, specifically to Milan, one of the world capitals of fashion and design, to make it the focus of the campaign, and to hold a secret party in one of the city's trendiest areas.
The concept Hypebeast
Hypebeast has become a lifestyle, a statement of identity. It is a fusion of fashion, art, and attitude that has taken over the streets and will now take over the trails and roads.
For this reason, playing with the concept of “hype,” we made the jersey an object of desire, carrying out different actions. We strolled through Milan with the collection in the city's most emblematic and busy places, such as the Piazza del Duomo, the Galleria Vittorio Emanuele II, and the fashionable Navigli district attracting the attention of everyone passing through each place.
Culminating with an underground party in a secret venue in the heart of Navigli, where guests from the cycling world and the most influential communities in Milan wore pieces from the collection to generate even more hype with the social media content shared throughout the night.
The Hypebeast collection by Gobik
This season preview captures the essence of Hypebeast by combining cutting-edge designs with a bold and striking aesthetic. This collection seeks to reflect the energy and creativity of this ever-evolving movement. It is an invitation to be bold, unique, and to express our personality.
In it, we find trendy colors and exclusive graphics that capture the attention of cyclists as they ride by, inspired by the most influential street looks around the world.
