Hypebeast is the first Drop of Gobik's 2024 summer collection, a launch that departs from the line that the Spanish firm has followed to date.
We went to Italy, more specifically to Milan, one of the world capitals of fashion and design, to be the focus of the campaign, and to hold a secret party in one of the most fashionable areas of the city.
The Hypebeast concept
Hypebeast has become a lifestyle, a statement of identity. It is a fusion of fashion, art and attitude that has taken over the streets and will now take over the trails and highways.
For this reason, playing with the concept of "hype", we made of the jersey an object of desire, we carried out different actions. We walked around Milan with the collection in the most emblematic and crowded places of the city, such as the Duomo square, the Galleria Vittorio Emanuele II and the trendy Navigli district. attracting the attention of everyone who strolled through each place.
Culminating with an underground party in a secret location in the heart of Navigli, where guests from the world of cycling and Milan's most influential communities were dressed in garments from the collection to generate more hype with the social media content that was shared throughout the night.
The Gobik Hypebeast collection
This season preview captures the essence of the Hypebeast by combining edgy designs and a bold, eye-catching aesthetic. This collection tries to reflect the energy and creativity of this ever-evolving trend. It is an invitation to be bold, unique and express our personality.
In it we find trendy colors and exclusive graphics that capture the cyclist's attention as they pass by, inspired by the most influential looks in the streets of the world.
Download all the content here.
