The Gobik Factory Team 2024 will wear one of the most special jerseys of the season in all its races.
The new design bears the signature of Boa Mistura, a multidisciplinary team with roots in urban graffiti art, whose focus is on creative collaboration and the concept of "team."
The collaboration between Gobik and Boa Mistura marks a significant change in the design of the brand's famous Factory Team kit. While in previous years a more traditional design base was maintained, since last year, with the collaboration of artist Elio Bray, and this year with Boa Mistura, that structure has been broken to give way to a different proposal.
The new kit represents the union between urban art and the world of cycling, reflecting the idea of teamwork and collaboration through an innovative and vibrant design.
The jersey design reflects the fusion between Gobik's style and Boa Mistura's artistic identity, while maintaining the team's identifying details. Specifically, it is a chromatic overlay of the characters that make up the word “GOBIK.”
Boa Mistura tells us about the collaboration:
“Gobik's proposal forces us to approach our work from a totally different place; due to scale, medium, and the way it relates to those who observe it.
This adaptation represents a challenge, it makes us rethink our work, and we understood this as something enriching for us as creators.
We feel aligned with the values of teamwork, community, effort, and self-improvement that Gobik seeks to convey, so it has been a pleasure to contribute our grain of sand to support its transmission through our language.”
Discover the Gobik Factory Team collection.
