The Gobik Factory Team 2024, will be wearing one of the Jerseys of the season in all its races.
The new design bears the signature of Boa Mistura, a multidisciplinary team with roots in urban graffiti art, whose focus is on creative collaboration and the concept of "team".
The collaboration between Gobik and Boa Mistura marks a significant change in the design of the brand's famous Factory Team kit. While previous years had maintained a more traditional design base, since last year, with the collaboration of artist Elio Bray, and this year with Boa Mistura, it breaks with that structure to give way to a different proposal.
The new kit represents the union between urban art and the world of cycling, reflecting the idea of teamwork and collaboration through an innovative and vibrant design.
The design of the jersey design reflects the fusion between Gobik's style and Boa Mistura's artistic identity, while maintaining the team's identifying details. Specifically, it is a chromatic superimposition of the characters that make up the word "GOBIK".
Boa Mistura tells us about the collaboration:
“Gobik's proposal forces us to face our work from a totally different place; by scale, by support and by the way it relates to whoever observes it.
This adaptation is a challenge, it makes us rethink our work, and we understood that as something enriching for us as creators.
We feel aligned with the values of teamwork, community, effort and self-improvement that Gobik seeks to transmit, so it has been a pleasure to do our bit to support its transmission through our language".
Discover the collection Gobik Factory Team.
