INEOS Grenadiers and Gobik are proud to present the team’s equipment for 2025, a reflection of their dynamic collaboration committed to innovation, performance, and the relentless pursuit of excellence.
Building on a successful partnership that has redefined the development of technical garments, including advances such as the Singularity 2.0 TT suit, Gobik and INEOS Grenadiers continue to set new standards for apparel designed to meet the demands of elite competition.
John Allert, CEO of INEOS Grenadiers, commented:
“The day of unveiling new equipment is always exciting for any cyclist. For our riders and our partners at Gobik, this year is no exception. The collaborative approach we have adopted with Gobik to design our team’s equipment ensures that our cyclists not only look good but also feel good and can perform at their best. This solid collaboration has been the foundation for developing our new image for the upcoming season.”
With Gobik and INEOS Grenadiers starting another season together, both partners are guided by ambitious goals and a shared vision of success. With innovation at its core, Gobik will continue to break barriers, ensuring that the team’s cyclists have the most advanced technical garments to support their performance at the highest level.
The new jersey of INEOS Grenadiers is based on its iconic design with subtle but impactful updates that enhance its elegance and functionality. The renewed design reinforces the team’s distinctive visual identity, ensuring it stands out in the peloton while addressing key performance and safety needs.
John Allert, CEO of INEOS Grenadiers, added:
“For 2025, we have introduced additional details and changes, such as moving the orange accent to the left arm to improve visibility during training. Safety remains a fundamental principle for our team, and this updated design reflects our ongoing commitment to it. Gobik’s unwavering support and dedication to innovation have been invaluable during this exciting period for INEOS Grenadiers. Looking ahead to 2025, we are eager to further deepen our collaboration and continue supporting our mutual ambitions.”
José Ramón, CEO and Co-Founder of Gobik:
“The new jersey of INEOS Grenadiers refines its iconic design, enhancing elegance and prominence in the peloton. A bolder white stripe reinforces the team’s identity, while bright orange fabrics in rain and cold jackets improve visibility in adverse conditions. The subtle updates reflect a commitment to safety and performance, combining aesthetics, functionality, and technology for an exceptional cycling experience.”
With an eye on the 2025 season, Gobik and INEOS Grenadiers are ready to face new challenges with ambition and determination. United in their commitment to excellence, they aim to deliver not only top-level performance for the team but also to inspire cyclists around the world with innovative garments designed for success in every race.
ABOUT INEOS GRENADIERS
The cycling team INEOS Grenadiers is part of the INEOS Sport sports network, owned by INEOS, a global leading manufacturer of petrochemical products. In 2020, INEOS launched INEOS Automotive Ltd to design, manufacture, and bring to market a utility 4X4 vehicle. This is how the Grenadier was born.
This road cycling team was founded in 2010 by Sir Dave Brailsford, with the vision of being the first team to win the Tour de France with a British cyclist, an achievement reached in 2012 with Sir Bradley Wiggins. Subsequently, it won the Tour de France six more times over a decade. The team has been regularly considered a pioneer in sports innovation, research, and development.
ABOUT GOBIK
Gobik was founded in 2010 when the cycling club of Yecla, Murcia (Spain), needed cycling gear to compete. Since then, the customization of cycling garments has been an essential part of its DNA, outfitting professional teams such as FDJ-Suez, UAE Team Emirates, or Movistar Team, and from 2024, the cycling team INEOS Grenadiers.
An unforgettable journey perfectly encapsulated in its new brand slogan, What a ride.
