Welcome to the Neo-Future
Gobik presents the kit that will be worn by your Gobik team Factory Team in 2025, an innovative fusion of high-performance cycling apparel, artistic vision and cutting-edge technology, created in collaboration with renowned artist J. Demsky. The Spanish artist has a long history in the world of collaborations, having worked with NBA player Kobe Bryant for Nike; painted the largest graffiti mural in China; designed with fashion brands such as Comme Des Garçons and Junya Watanabe; created the interior design for Bershka's flagship store and much more. Recently, for the launch of the first Heineken® beer in the metaverse, he designed a brewery on the Decentraland platform. Thanks to his innovative approach, he has collaborated with international brands such as Peugeot, Nike and Adidas, integrating art and design in products that stand out for their originality.
J. DEMSKY: A Revolutionary Vision in Action.
J. Demsky combines digital precision and organic movement to create a unique and modern aesthetic that breaks with the traditional. His interest in geometry, movement and perception has led him to push the boundaries of conventional art, developing immersive experiences that now translate to the design of high-performance cycling apparel.
For the collection Factory Team 2025, J. Demsky reinterprets cycling apparel as a dynamic canvas, designing pieces that adapt and transform with the cyclist's movement. The collection features sharp geometric structures, vibrant colors and striking contrasts that convey speed, energy and precision. With his ability to layer and deconstruct shapes, he not only creates a visually stunning design, but also represents the evolution of cycling apparel as a fusion of functionality and identity.
This collection embodies the intersection of art, cycling and innovation, pushing the boundaries of design and functionality to the maximum for elite MTB competition.
A visual experience: the neo-futuristic cycling universe.
To bring the collection to life, Gobik has created an immersive audiovisual campaign that reflects J. Demsky's distinctive aesthetic. Through a carefully crafted visual storytelling and a sonora original score, the film shows how art and technology merge to push the boundaries of innovation and competition in cycling to another level.
Elite performance with key partners
The collection Factory Team 2025 collection is powered by the collaboration of strategic industry leaders:
- Canyon: Supplier of the team's racing bikes, including the Lux WC, an uncompromising Cross-Country/Marathon racing machine with a legacy of World Cup victories. As part of its commitment to cyclists, Canyon is expanding its service network, including Canyon Factory Service in Tres Cantos and multiple Authorized Service Partner locations in Spain and Portugal.
- Abus: Supplier of state-of-the-art helmets designed to maximize safety, comfort and aerodynamics, ensuring the best protection for riders on the Factory Team in every competition.
- These partnerships reinforce Gobik's commitment to performance, innovation and competition at the highest level.
About Gobik:
Gobik emerged in 2010 when the cycling club of Yecla, Murcia (Spain) needed a kit to compete. Since then, the customization of cycling apparel has been a major part of its DNA, dressing professional teams like FDJ-Suez, UAE Team Emirates or the Movistar Team, and since 2024, the cycling team INEOS Grenadiers.
An unforgettable journey, perfectly encapsulated in its new claim branding, What a ride.
Discover the collection Gobik Factory Team.
You can download the graphic content here.
