Welcome to the Neo-Future
Gobik presents the kit that its Gobik Factory Team team will wear in 2025, an innovative fusion of high-performance cycling apparel, artistic vision, and cutting-edge technology, created in collaboration with renowned artist J. Demsky. The Spanish artist has a long track record in the world of collaborations, having worked with NBA player Kobe Bryant for Nike; painted the largest graffiti mural in China; designed alongside fashion brands such as Comme Des Garçons and Junya Watanabe; created the interior design for Bershka's flagship store and much more. Recently, for the launch of Heineken®'s first beer in the metaverse, he designed a brewery on the Decentraland platform. Thanks to his innovative approach, he has collaborated with international brands such as Peugeot, Nike, and Adidas, integrating art and design into products that stand out for their originality.
J. DEMSKY: A Revolutionary Vision in Action.
J. Demsky combines digital precision and organic movement to create a unique and modern aesthetic that breaks away from tradition. His interest in geometry, movement, and perception has led him to push the boundaries of conventional art, developing immersive experiences that now translate into the design of high-performance cycling apparel.
For the Factory Team 2025 collection, J. Demsky reinterprets cycling apparel as a dynamic canvas, designing pieces that adapt and transform with the cyclist's movement. The collection features pronounced geometric structures, vibrant colors, and striking contrasts that convey speed, energy, and precision. With his ability to layer and deconstruct shapes, he not only creates a visually impactful design, but also represents the evolution of cycling apparel as a fusion between functionality and identity.
This collection embodies the intersection between art, cycling, and innovation, pushing the boundaries of design and functionality to the maximum for elite MTB competition.
A visual experience: the neo-futurist cycling universe
To bring the collection to life, Gobik has created an immersive audiovisual campaign that reflects J. Demsky's distinctive aesthetic. Through a carefully crafted visual narrative and an original sonora soundtrack, the film shows how art and technology merge to take the limits of innovation and competition in cycling to another level.
Elite performance with key partners
The Gobik Factory Team 2025 collection is enhanced by the collaboration of strategic industry leaders:
- Canyon: Supplier of the team's competition bikes, including the Lux WC, an uncompromising Cross-Country/Marathon racing machine with a legacy of World Cup victories. As part of its commitment to cyclists, Canyon is expanding its service network, including the Canyon Factory Service in Tres Cantos and multiple Authorized Service Partner locations in Spain and Portugal.
- Abus: Provider of state-of-the-art helmets designed to maximize safety, comfort, and aerodynamics, ensuring the best protection for the riders of Factory Team in every competition.
- These collaborations reinforce Gobik's commitment to performance, innovation, and competition at the highest level.
About Gobik:
Gobik emerged in 2010 when the cycling club of Yecla, Murcia (Spain) needed gear to compete. Since then, the customization of cycling apparel has been a key part of its DNA, outfitting professional teams such as FDJ-Suez, UAE Team Emirates, or the Movistar Team, and since 2024, the cycling team INEOS Grenadiers.
An unforgettable journey perfectly encapsulated in its new brand claim, What a ride.
Discover the Gobik Factory Team collection.
