INEOS Grenadiers and Gobik are thrilled to announce an exciting new long-term partnership beginning in January 2024 and launching with a stunning new design for the upcoming season.
This agreement covers all on-bike racing apparel for the INEOS Grenadiers team and further extends the innovative Spanish cycling apparel brand's commitment to professional cycling.
For Gobik, working with one of the most prominent teams on the international scene means opening up a range of possibilities, being a great opportunity to increase global visibility, growing its presence in international markets.
Collaborating with teams of this level gives Gobik the opportunity to further improve the innovation and development of its products. The feedback direct feedback from the riders, who test the product throughout the season and in all possible conditions, will help to evolve and refine them and add them to the collection.
Gobik CEO and Co-Founder Alberto Garcia says:
"For us it is a great opportunity and a pride to be part of the great structure that means INEOS Grenadiers. They have always been characterized by being at the forefront, both at a sporting level in the preparation of the riders and at a technological level with all the material, bikes, accessories and of course in the clothes they will wear throughout the season.
"We are sure that at technical levels, in terms of aerodynamics and performance the joint work with the team over the next few years will mean an important advance in our garments that will of course reach the end user, who will benefit from this spectacular test bed."
CEO and Co-Founder of Gobik, Jose Ramon says:
"As you all know from Gobik we have always been committed to non-conformism in the design and manufacture of cycling apparel, always trying to inspire our followers with each of our actions and garments."
"In this framework, a team with as much history as INEOS, represents for us a perfect traveling companion that allows us to amplify our brand message to cyclists and followers around the world."
The INEOS Grenadiers team riders are hugely impressed by the level of attention to detail that Gobik demonstrates throughout their production process and throughout their company. Working with some of the world's top athletes demands a lot from the on-bike apparel supplier, and Gobik has proven that it is up to the challenge.
INEOS Grenadiers CEO, John Allert says:
"From when we first met with Gobik in Murcia we felt there was a connection, and I could tell they were up for the challenge. The ethos of INEOS Grenadiers is about continuous improvement and pushing the boundaries, breaking the norm; to keep doing that requires partners who are willing to align themselves with that ethos and be part of the journey, Gobik has shown us that's the way they operate as well. The quality of the kit has such a dramatic impact on rider performance, so the choice of our kit supplier is not something we take lightly, I'm looking forward to seeing where this partnership takes us and them in 2024."
The kit the team will wear features a wide selection of technical garments with the most advanced fabrics, they have been designed to help riders in the most extreme conditions. In addition, they will feature three new products from the brand; a jersey (Reactive), a bib (Lancer) and gloves (Viper). All of them will be part of the top range of its collection, developed for the highest level of the World Tour, and will be available to any rider who wants to get them through the Gobik website and its points of sale.
ABOUT GOBIK
Gobik was founded in 2010 when the cycling club of Yecla, Murcia (Spain) needed equipment to compete. Since then, the customization of cycling clothing has been a main part of its DNA, dressing professional teams such as FDJ-Suez, UAE Team Emirates or Movistar Team, among others.
ABOUT INEOS GRENADIERS
The INEOS Grenadiers cycling team is part of the INEOS Sport network, owned by INEOS, one of the world's leading manufacturers of petrochemical products. In 2020 INEOS launched INEOS Automotive Ltd to design, build and bring to market a 4X4 utility vehicle. The Grenadier was born.
This road cycling team was founded in 2010, by Sir Dave Brailsford, with a vision to be the first team to win the Tour de France with a British rider, which it achieved in 2012 with Sir Bradley Wiggins. It then went on to win the Tour de France six more times over a decade. The team has always been considered a pioneer in sporting innovation, research and development.
