The wait is over, the greatest show in world cycling arrives in Barcelona. During the vibrant week of the Grand Départ of the Tour de France, we open the doors of Gobik House, an ephemeral space in the heart of the city designed by and for the cycling community.
From Wednesday, July 1 to Sunday, July 5, we will become the definitive meeting point to connect, share stories and celebrate this sport beyond the asphalt. Routes, talks, exclusive exhibitions and social events await you in a agenda that you don't want to miss: Welcome to our house!
Exhibition “From Yecla to Barcelona”
Behind every seam and every Gobik design, there is a story that began far from the big spotlight. Throughout the week, Casa Gobik will host the exclusive exhibition "From Yecla to BCN", a visual and conceptual journey that directly connects our roots. Through a careful selection of photographs and other elements, you will be able to discover the evolution of the brand, the value of our local production and the journey of non-conformity that has taken us from our original workshop in Yecla to dressing the elite of world cycling at the Grand Départ. A mandatory stop to understand the true DNA of Gobik.
ST. ALI Coffee Pop-Up
A good route always begins and ends with a good coffee. Every day (from 8:30 a.m. to 7:00 p.m.), Casa Gobik will feature the ST pop-up. ALI, bringing the best aroma and specialty to activate your mornings or accompany the afternoon talks. In addition, on Sunday morning (10:00 - 11:30), coffee lovers will be able to enjoy an exclusive Coffee Cupping experience with them. A tasting designed to refine the palate and understand the deep connection that unites specialty coffee with the cycling community.
Chat with Scott Drawer (INEOS Grenadiers) and the new Supersonica
Aerodynamics and technical innovation go hand in hand in one of the most anticipated events of the week. On Wednesday at 6:00 p.m., we will receive at Casa Gobik Scott Drawer, Performance Director of INEOS Grenadiers. In an exclusive talk, we will reveal the secrets of performance at the highest level of the international peloton and we will experience the pre-launch of the new Supersonica collection. A unique opportunity to see first-hand how garments that defy the wind are designed in the most demanding stages of the Tour.
Box 55. Gobik x Carlos Sainz
Speed, precision and the constant pursuit of excellence are not exclusive to cycling. At Casa Gobik we pay tribute to high competition with Box 55. Gobik x Carlos Sainz, a space open to the public from Wednesday to Sunday, where you can test your reflexes like an F1 driver.
Rouleur Podcast Live with Ally Wollaston
The weekend picks up speed with the visit of one of the most prestigious media in the sector. On Saturday we will host the live recording of Rouleur Podcast Live at Casa Gobik, which will feature a luxury guest: the FDJ cyclist.SUEZ, Ally Wollaston. This meeting will allow us to learn about the impressions, the preparation and the stories within the Tour de Femmes. To close the day, after vibrating in our Cheering Point of the inaugural stage, we are waiting for you on Saturday night (7:00 p.m. - 10:00 p.m.) with the great Grand Départ Afterparty x Rouleur.
Social Run with CURV®
Because our passion is not limited to the bike, on Sunday we change the cleats for running shoes. From the hand of CURV®, we will organize a very special Social Run (1:30 p.m. - 3:30 p.m.) that will culminate in the mythical Cheering Point of Montjuïc. A different way to create community and close a historic week by encouraging cyclists at one of the most emblematic points of the route.
We are waiting for you at Casa Gobik! Don't forget to book your ticket at the Eventbrite link and follow our social channels so you don't miss any last minute updates.
