Every spring, Mallorca welcomes thousands of cyclists with its quiet roads, soft light and the promise of a long day in the saddle. The 312 has become one of the island's most emblematic events: a ride along the coast and into the mountains, where endurance blends with the special atmosphere of the surroundings.
Expo
We were there from the beginning. Three days at the expo in Playa de Muro, sharing space with the participants as they picked up their bibs, checked the weather forecast and strolled calmly among the stands. As official sponsors of the event's jersey, we wanted our presence to feel close and accessible. Many came by to personalize their jersey with a set of limited edition patches designed especially for the occasion-small details to mark a big effort ahead.
On Friday afternoon we experienced one of the great moments of the weekend: Alejandro Valverde stopped by our booth for a meet & greet with the participants. It was a relaxed occasion to connect with someone who has been part of cycling for decades. Some shared memories of past races or training sessions; others simply took a signed postcard as a souvenir. The line moved at a good pace, amid smiles and somewhat nervous introductions. It was a moment that reminded us that cycling goes far beyond the finish line.
Race day
On Saturday, the roads started to fill up early. 312 kilometers is never easy, but what keeps many repeating is the atmosphere along the course-groups forming and dissolving, volunteers cheering from the ditches, landscapes bursting open as the route crosses the island.
At kilometer 280, we set up a small refreshment point. Cyclists could stop, hand in their used water bottle and receive a new one, specially designed for this edition. The idea was simple: refresh, recycle and move on, that short break-just 20 kilometers from the finish line-seemed to come just in time.
Among the participants were some familiar faces from our community of ambassadors, such as Jesús Chiquitín, who completed the course along with friends and colleagues, who like many participants were not there to compete, but to be part of an already mythical event and enjoy a spectacular course.
The Mallorca 312 does not need too many explanations. Those who have experienced it know what it has to offer. We are glad to have seen you there one more year.
