Gobik presents its summer campaign "Riding is a State of Mind" The bicycle as the best reset in the world.
Gobik launches its new campaign What a ride for this summer. A piece that celebrates cycling as the best way to disconnect and recharge during the holidays, and perfectly reflects the brand positioning introduced last summer.
"Riding is a State of Mind" tells the story of a young man who, overwhelmed by accumulated work stress and daily obligations, decides to embark on a bikepacking adventure. This journey becomes his escape route, taking him away from routine.
The campaign highlights how riding a bicycle can transform your state of mind, allowing anyone to leave their worries behind and fully enjoy the moment. Through stunning landscapes and moments of reflection, the protagonist finds in cycling a way of life that allows him to reconnect with himself and with nature.
A celebration of cycling
Gobik's summer campaign perfectly reflects the claim of the brand "What a ride", which is not just a phrase, but a statement of how every bike ride is an opportunity to experience special moments and overcome challenges. Gobik seeks to inspire its community to find in the bicycle not only a means of transportation or exercise, but a way of life that brings balance and happiness.
Starting today, the "Riding is a State of Mind" campaign video can be seen on Gobik's YouTube channel and social media.
Campaign hashtag: #WhatARide
Gobik on social media:
- Instagram: @gobik_wear
- Strava: Gobik Club
- TikTok: @gobik_wear
- YouTube: Gobik wear
- Facebook: @Gobikcyclingwear
