Gobik presents its summer campaign "Riding is a State of Mind". The bicycle as the best reset in the world.
Gobik launches its new summer campaign What a ride campaign for this summer. A piece that celebrates cycling as the best way to disconnect and recharge energies during the vacations, and perfectly reflects the brand positioning launched last summer.
"Riding is a State of Mind" tells the story of a young man who, overwhelmed by the accumulated stress of work and daily obligations, decides to embark on a bikepacking adventure. This trip becomes his escape from routine.
The campaign highlights how riding a bike can transform the state of mind, allowing anyone to leave worries behind and fully enjoy the moment. Through breathtaking landscapes and moments of reflection, the protagonist finds in cycling a way of life that allows him to reconnect with himself and with nature.
A celebration of cycling
Gobik's summer campaign perfectly reflects the claim brand's "What a ride", which is not just a phrase, but a statement of how every bike ride is an opportunity to experience special moments and overcome challenges. Gobik seeks to inspire its community to find in cycling not just a means of transportation or exercise, but a way of life that brings balance and happiness.
As of today, the "Riding is a State of Mind" campaign video is now available on Gobik's YouTube channel and social media.
Campaign hashtag: #WhatARide
Gobik on social media:
- Instagram: @gobik_wear
- Strava: Gobik Club
- TikTok: @gobik_wear
- YouTube: Gobik wear
- Facebook: @Gobikcyclingwear
