At Gobik, we believe that cycling is much more than a sport: it's a passion that unites people all over the world. That's why this Christmas we're launching our new campaign under the slogan "Welcome all".a touching welcome to all the people who this year have become part of an ever-growing global cycling community.
The heart of this campaign is an emotionally charged spot that transports us to the magic of a bike ride. With a warm and nostalgic touch, the spot shows how a group ride becomes a collective celebration, bringing together cyclists of all levels and profiles. From urban cyclists to families and amateurs, everyone finds their place in this community.
The choice of the children's song "An elephant was swinging" reinforces this message of togetherness and joy, adding a universal touch that connects with audiences of all ages. The closing, "This year, more than a million people have started pedaling. Welcome to all.", underscores the incredible growth of cycling in 2024 and welcomes new two-wheel enthusiasts.
Framed by our brand platform "What a Ride", this campaign aims to go beyond the typical Christmas messages. It's a tribute to the values of the cycling community: achievement, passion and diversity. We want to inspire everyone, from the most experienced cyclists to those who are just starting out, to feel part of something bigger.
Cycling is not only one of the fastest growing sports globally, but also a lifestyle that more and more people are choosing to connect with others and themselves. At Gobik we celebrate this phenomenon by welcoming new cyclists and reinforcing the sense of belonging for the entire community.
This year, let's pedal together towards a more united world. Welcome all.
You can download the graphic content here.