At Gobik, we believe that cycling is much more than a sport: it is a passion that brings people from all over the world together. That is why, this Christmas, we are launching our new campaign under the slogan "Welcome all", an emotional welcome to all those who this year have started to become part of a global cycling community that continues to grow.
The heart of this campaign is a spot full of emotion that transports us to the magic of a bike ride. With a warm and nostalgic touch, the spot shows how a group ride becomes a collective celebration, bringing together cyclists of all levels and backgrounds. From urban cyclists to families and amateurs, everyone finds their place in this community.
The choice of the children's song "Un elefante se balanceaba" reinforces this message of unity and joy, adding a universal touch that connects with audiences of all ages. The closing, "This year, more than a million people have started cycling. Welcome to all.", highlights the incredible growth of cycling in 2024 and welcomes the new enthusiasts of two wheels.
Framed within our brand platform "What a Ride", this campaign seeks to go beyond the typical holiday messages. It is a tribute to the values of the cycling community: self-improvement, passion, and diversity. We want to inspire everyone, from the most experienced cyclists to those just starting out, to feel part of something bigger.
Cycling is not only one of the fastest-growing sports globally, but also a lifestyle that more and more people are choosing to connect with others and with themselves. At Gobik, we celebrate this phenomenon by welcoming new cyclists and strengthening the sense of belonging within the entire community.
This year, let's pedal together towards a more united world. Welcome all.
