Gobik, the renowned Spanish cycling apparel brand, announces its official expansion into the UK market, further strengthening its international presence. Following its successful collaboration with the INEOS Grenadiers, Gobik is now available both online and in selected stores across the UK. This strategic move marks another important milestone in the brand's global growth.
As part of this expansion, Gobik has opened a space in VIA Atelier, the iconic high-end cycling store in the heart of London. The collaboration was launched with a social ride led by Gobik ambassador and former professional cyclist Juan Antonio Flecha. More than 80 cycling enthusiasts participated in the event, where they had the exclusive opportunity to experience Gobik's latest collection, now on display at VIA Atelier.
"We are delighted to be part of the UK cycling community and to launch our collection at VIA Atelier, a space that aligns perfectly with our values of quality, performance and innovation"said Albert Medrano, Gobik's Global Sales and Marketing Director. "This expansion allows us to bring our cutting-edge designs to one of the most passionate and knowledgeable cycling markets in the world.".
In addition to the collaboration with VIA Atelier, Gobik has chosen London as the launch city for its latest marketing campaign, unveiling the collection Unity Cold25 Advanced Season collection. To appeal to a more general and wider audience, the brand introduced an immersive experience in the vibrant Colds Yard area. At the center of the campaign was a "mystery box," inviting passersby to enter and discover the new collection. Inside the box, visitors found an interactive photo booth that, using artificial intelligence, allowed them to try on garments from the new collection. To their surprise, the photos transformed them into models of dynamic action images, combining fashion with the thrill of cycling.
This innovative approach aimed not only to captivate cyclists, but also to reach a wider audience, demonstrating how Gobik's designs combine functionality with style for anyone interested in cycling.
The launch of Gobik in the UK signals the brand's continued efforts to bring premium cycling apparel to the forefront of the international cycling scene. With the collaboration with VIA Atelier and the collection's campaign Unity Cold25 Advanced Season collection, Gobik is poised to become a household name in the UK cycling community.
About the collection
Unity Cold25 Advanced Season is a window into the immediate future, into a season where colder temperatures embrace us, and we are ready to welcome them.
It captures the essence and character of Unity, offering us a preview of its minimalist designs with a sober and elegant aesthetic. This is our essence, and we will preserve it because it is undoubtedly what has brought us this far.
The collection features around twenty products, with references for both men and women. The new designs include models that return this winter season and that have already become icons of the brand, such as the jerseys CX Pro 3.0, Hyder y Hyder Blend, or the Envy jacket. The collection also includes revamped versions of the Plus y Vector, and the jersey Pacer, made of solid fabric. Finally, Gobik surprises us with three completely new references in this season preview: the Avalon jersey, the Avalon shorts, and the Avalon short. Artic Stride, and the rain jacket Selkie.
- Avalon: Perfect protection without excess heat. Lightweight, versatile and ultra-soft feeling. Perfect Fit, Aero, Lightweight, Comfort, Breathable. +15 to +25 ºC. 165 g (M).
- Artic Stride: Maximum versatility, as it can be combined with leg or knee warmers for a perfect thermal adaptation. Made entirely of winter lycra with waterproof WR treatment and thermosealed external seams, it ensures maximum protection in extreme conditions. Waterproof, Windproof, Thermal Balance. +10 to +20 ºC. 210 g (M).
- SelkieA mid-weight folding jacket that offers complete protection against wind and rain light, elastic and adaptable. Made entirely of solid FLEXDRY fabric with quick-drying technology that prevents moisture accumulation in the garment. Regular fit. Windproof, Waterproof, Lightweight, Foldable. +10 to +18 ºC. 175 g (M).
