Gobik unveils its proposal for the cold season through the THE WAIT campaign, a metaphor for the cyclist’s desire and anticipation as the season changes.
Yecla, October 5, 2026. — Winter does not begin when temperatures drop on the thermometer; it begins the moment the cyclist decides to prepare for it. With this premise, Gobik presents its new UNITY collection – Cold27, available from October 5. A proposal that invites a redefinition of the essentials for the cold months through a precise balance of contemporary design, technical protection, and functionality.
Far from understanding winter as a period of limitations or as a mere reaction to the weather, the Murcian brand presents preparation for the cold as a deliberate choice. The new collection offers a wide catalog of jerseys, vests, jackets, and thermal layers designed to accompany the cyclist from anticipation to the most demanding weather conditions on road or mountain terrain.
THE WAIT: the eagerness for a new season to arrive
Under the THE WAIT campaign, the launch focuses on that feeling between seasons when your body is already asking for a wardrobe change. Even if the thermometer has not yet dropped completely, cyclists feel that real impatience to put on the first long sleeves again, wear a new vest for the first time, or feel the warmth of thermal fabric in the early morning hours.
For those who ride, winter is not a problem but a different way to head out on the bike, with its own wind, light, and climate. THE WAIT captures precisely that contained desire, the nerves, and the eagerness for temperatures to drop so the new gear can hit the road.
What’s new: technical and fabric innovation
With a clean and timeless aesthetic, UNITY focuses on thermal control and modularity through different levels of insulation and protection. For this launch, Gobik highlights three new garments that encapsulate the philosophy of the collection:
ENVY (High-performance vest): Designed for maximum demands on the road and used by our professional teams, it is developed with the Polartec® Power Shield™ Pro membrane, offering superior wind and water protection with outstanding breathability. It stands out for its aerodynamic pattern, sealed seams, YKK Vislon® AquaGuard® zipper, water-draining pockets, and neoprene rear flap.
Weight: 166 g (size S) | Temperature range: 7 ºC – 15 ºC.
WEEZER (Solid long-sleeve jersey): It represents a redefinition of thermal comfort on cold or medium-intensity days. Made with a winter technical fabric 25% heavier than that usually used in the Pacer Solid range, it incorporates a thicker inner fleece that increases insulation without compromising sweat evacuation.
Weight: 250 g (size S) | Temperature range: 7 ºC – 15 ºC.
PRIME (Ultralight windproof vest): The answer to versatility and lightness. An essential, simple, and extremely packable piece designed to protect against the wind on mountain descents or during the early morning hours. It folds easily into the jersey pocket and includes rear openings for quick access to the lower pockets.
Weight: 71 g (size S) | Temperature range: 10 ºC – 18 ºC.
VANTAGE (Light protective jacket): Protection and lightness to tackle cool temperatures and variable conditions. It incorporates Polartec® Windbloc™ on the front panel and three-layer membrane sleeves to block the wind and repel water, while the brushed back panel provides warmth and breathability. Its Perfect Fit pattern guarantees a streamlined and comfortable fit.
Weight: 261 g (size S) | Temperature range: +5 ºC – +14 ºC.
Redefining the winter riding experience
With UNITY, Gobik reinforces its commitment to technical apparel where technology, aesthetics, and sensations move in the same direction. "Wind, changing light, and cold are part of a unique way of experiencing cycling. This collection not only seeks to protect the cyclist from the elements, but to elevate and complete their experience on the bike throughout the entire winter season", say the brand’s design team.
The new UNITY Essential Collection – Cold27 collection will be available globally from October 5, 2026 through the brand’s official website (gobik.com) and at authorized retailers.
