January 2025, Yecla (Murcia)
Gobik, the leading Spanish brand in technical cycling apparel, closes 2024 with an exceptional performance marked by significant growth, new milestones in its international expansion, and advances in innovation and sustainability. These achievements reinforce its leadership in the sector and its commitment to the cycling community.
Growth and consolidation in key markets. In 2024, Gobik exceeded its forecasts with growth above 20%, highlighting consolidation in the competitive German market and entry into the British market. International sales accounted for 51% of the total, consolidating the brand's position globally.
With a presence in 66 countries, Gobik has managed to consolidate its brand globally, especially in European markets, and plans to continue expanding in Asia. Participation in more than 50 in-person events in countries such as Spain, France, Italy, Belgium, and Germany allowed Gobik to connect directly with nearly one million people. These activations strengthened the brand’s connection with cycling fans and contributed to its growing visibility.
Iconic products and strategic collaborations. During the year, Gobik reinforced its leadership in the development of innovative products. Among the standout launches is the Phantom jersey, designed for optimal performance in warm climates, as well as the winter bib shorts Artic Stride and Subzero, the latter awarded the prestigious Polartec Apex Award.
In addition to cycling, Gobik also offers running products through its custom line, adapting to teams and groups that require specific solutions. In terms of collaborations, the partnership with Jorge Martín, MotoGP world champion, stands out, which has boosted the brand's visibility both inside and outside the cycling world. On the artistic side, the collaboration with the Boa Mistura collective resulted in a creative and unique collection that resonated with cycling fans.
Another key initiative was the launch of the Gobik Guide, a unique tool that offers recommendations for ideal establishments for cyclists, enriching the experience of its users on the road.
Regarding sports sponsorships, Gobik maintained its alliance with professional cycling teams such as Ineos and Movistar Team, strengthening its presence in the major competitions of the cycling calendar. This strategic approach continues to position the brand as a benchmark within high-level cycling.
Financial results and commercial performance. Gobik’s turnover in 2024 reached 43 million euros, with a notable growth of 21% compared to 2023. This increase is reflected in the solid performance of its main business lines: custom, collection, and e-commerce. Although specific figures for the digital channel have not been disclosed, the company maintains a constant growth strategy in this segment.
Infrastructure and commitment to sustainability. 2024 was also marked by the inauguration of new facilities in Yecla:
- Gobik Studio: a 2,400 m² space dedicated to creativity and product development, with 1,400 m² exclusively for design. More than 100 professionals work in this innovative environment.
- Gobik Factory: a plant of 11,000 m², of which 6,500 m² are dedicated to production and the rest to warehouses, with a team of more than 200 employees at its Yecla facilities and another 200 collaborators distributed in workshops throughout Spain.
The expansion of the facilities responds to a project developed over the last two years, with the aim of increasing production capacity and meeting the growing international demand.
Sustainability has been another key pillar. The installation of a solar panel system with a capacity of 119.60 kWp allows for a reduction in the carbon footprint and progress toward the goal of more sustainable production, while also contributing to expanding the brand's productive capacity.
For now, Gobik works exclusively with authorized distributors and has no plans to open its own stores.
Outlook for 2025. Next year, Gobik will continue to focus on innovation with new collections of bib shorts and an artistic collaboration to be presented in February, reinforcing its commitment to the fusion of art, sport, and fashion.
With the goal of exceeding 50 million euros in revenue, Gobik will maintain a strategy of international growth and expansion of its product range. International expansion will continue to be a strategic focus, with an emphasis on consolidating its presence in Europe and opening new markets in Asia.
Vision statement. “At Gobik we believe that the true driving force on our journey is teamwork, a union of talents that multiplies possibilities and drives collective progress. If anything defines us, it is our nonconformist character, constantly seeking more, challenging limits, and reinventing ourselves to reach new goals. What a ride is not just a motto, but a way of life that inspires the brand and its users.”
With these objectives, Gobik is preparing for a 2025 full of challenges and opportunities, keeping excellence, innovation, and connection with the cycling community at the heart of its proposal.
