Always in summer, in July, on the doorstep of the best days to enjoy cycling, and this has been the case since 1995.
28 years of international mountain biking with the Dolomiti SuperbikeA great party in an incredible setting, in the Dolomites, in the heart of Trentino, not far from the Three Tops of Lavaredo, where the Giro d'Italia was played, among rock walls, great cliffs and green meadows that fifteen years ago hosted an entire Bike Marathon World Championship.
In this landscape, Gobik he took part in one of the great Italian and international mountainbike festivals.
"La Dolomiti Superbike is one of the great events on the Italian calendar, and not only that, for its mileage it stands as one of the toughest on the international scene, although accessible to many types of bikers."
Andrea Scolastico, Country Manager of Gobik Andrea Scolastico, Country Manager in Italy, explains the situation and continues: "The number of registered riders is ideal for this type of event, being the most crowded in Italy. A total of 2,700 people registered, including the world's elite in the discipline, but also people who are just starting out with their E-bike with no other pretension than to enjoy a morning of cycling, in the middle of such an incredible environment as Trentino".
An immersive experience
With its large stand as a hub, Gobik it dressed all the participants and proposed several activities that left an impression on those present.
On Friday, a group of fans had the pleasure of participating in a social ride accompanied by some of the stars of the Wilier Triestina Pirelli. European champion Wout Allemann from Germany and Fabian Rabestainer from Italy were there, surrounded by fans who were able to see firsthand how these stars experience the day before a major competition.
Another of the highlights of the event was the "Gobik Beat you Best", where the participants could write down the time they thought they could spend on the final climb of the Dolomiti SuperbikePrato Piazza, and the 5 who came closest were eligible for a very special prize.
The list of winners was, from first to fifth place: Alessandra Disaró, Michela Nava, Federico Padiglioni, Matteo Sessi, and Alessandro Cottini. With the first place finisher just shy of her estimated time by one minute.
Contact with the members of the most Italian team on the MTB circuit came only after the competition. With the effort still fresh, the riders of the Wilier Triestina Pirelli riders were ready at the stand of GobikThe team's riders were still fresh from the effort, signing autographs and taking pictures with the fans.
Gobik is getting older in Italy
On the stand was the entire Warm23 collection, including the recent Radiance collection. The star of the show was therefore the special collection for the Dolomiti Superbikecollection, consisting of jersey, vest, bib and socks.
"It's already two years here - Andrea points out -. Unlike in the past, this year the brand has arrived with a better knowledge in Italy and therefore with novelties on the agenda. Already on Thursday we were able to present our special collection for the race."
“Gobik is still a relatively new brand in Italy that is growing steadily. The goal is to be among the leaders in one of the most demanding markets in the world. The Italian cyclist wants comfort, performance and avant-garde design, but above all he wants very good customization, and that's one of the hallmarks of Gobik"concluded Andrea
Upcoming agenda for Gobik in Italy
- Italian Bike Festival: September 15 to 17
- Spoleto-Norcia: September 1 to 3
- Nove ColliSeptember 22 to 24
- Granfondo Varese : September 30 and October 1
- Castro Legend Cup: October 14th and 15th
