A collaboration woven through innovation, performance, and purpose.
In the world of cycling, experience and innovation are essential. That’s why GOBIK, with its deep knowledge of both professional and amateur cyclists, has joined forces with Polartec®, specialists in cold-weather fabrics, in a collaboration that combines expertise, creativity, and a passion for pedaling.
What began as a technical agreement has evolved into a constant exchange of ideas, where Gobik conveys the real needs of cyclists and Polartec® adapts custom textile solutions. The result: high-performance garments designed to face cold, wind, and rain without compromising freedom of movement.
Today, more than half of the GOBIK collection incorporates Polartec® fabrics, from Alpha® for active insulation to Power Shield® for climate protection and Delta™ for thermal regulation, offering exceptional performance in any season and condition.
This same philosophy inspires their new joint campaign, a visual story that goes beyond fabrics to explore what drives each cyclist. It portrays three distinct profiles: those who get up before dawn, those who ride to escape the noise of the world, and those who keep riding for pure pleasure. All with something in common: it doesn’t matter if it’s cold or raining. These stories reflect the shared conviction between GOBIK and Polartec® that performance and emotion can coexist in perfect balance.
“Our relationship with Polartec® is more of a creative collaboration, as we are always open to incorporating new fabrics that allow us to continue evolving our garments.” Explains Ángel Lencina, Product Development Manager at Gobik, and continues: “it’s not just about applying their developments: sometimes we are the ones who convey our specific needs, and from there, they propose specific solutions for us; this was the case with our renewed Skimo Pro 2.0 jacket. This ongoing exchange is what allows us to create more technical products, truly adapted to the real demands of the cyclist, combining their textile innovation with our experience in design and performance.”
“At Polartec® we are proud to collaborate with GOBIK, a brand that shares our commitment to performance, innovation, and sustainability,” says Matteo Tolio, Sales & Marketing Manager at Polartec®.
Together, GOBIK and Polartec® look to the future with a common purpose: to explore new materials, sustainable processes, and stories that bring cyclists closer to the very essence of cycling.
