Gobik presents High Key, a striking drop from the Summer 2025 collection. Inspired by the vibrant High Key movement, this new release celebrates self-expression through intense color contrasts, oversized graphics, and high-performance designs. Fusing fashion with functionality, High Key embodies an energetic and unapologetic approach to cycling apparel, empowering cyclists to express themselves with clarity and confidence.
A Collection Without Limits
Designed for cyclists who refuse to go unnoticed, the High Key collection redefines cycling aesthetics through bold neon and fluorescent shades, offering innovative apparel that enhances both performance and visibility. More than a seasonal launch, High Key is a movement—a fearless embrace of intensity, individuality, and self-expression. Each piece in the collection reflects Gobik's commitment to technical precision and modern design, ensuring cyclists stand out not only in style, but also in functionality, quality, and comfort.
This High Key launch boldly balances cutting-edge textile technology, aerodynamic efficiency, and a striking aesthetic, offering a next-level cycling experience.
Heading Toward New Routes - Singapore
Marking a major milestone for the brand, the launch of High Key also signals Gobik’s official entry into the Asian market, one of the most dynamic and fastest-growing cycling landscapes in the world. With a thriving community of passionate cyclists and a growing demand for high-performance apparel, Asia represents an exciting chapter for Gobik. Recognizing this immense potential, the brand sees its innovative product line as an ideal choice for the region’s evolving cycling culture.
To commemorate this crucial expansion, the visual campaign for the High Key launch was filmed entirely in Singapore, making it the brand’s first Asia-based production. The decision to capture the collection in one of Southeast Asia’s most cutting-edge urban landscapes reflects not only the region’s dynamic cycling scene, but also Gobik’s strategic vision as it begins establishing sales and marketing operations in the territory.
Available March 3, 2025
The High Key collection will be available for purchase starting March 3, 2025, through the official website and selected retailers worldwide.
Product Line
NEW ARRIVALS
Absolute Print Men’s Bib Shorts
A bold evolution of the Absolute 6.0 bib shorts, now with sublimatable polyester fabric for striking designs without sacrificing performance.
Ergonomic straps and stabilized braces for all-day comfort.
Leg grippers with graphene that regulate temperature and wick moisture.
Chamois K10 Graphene, designed for endurance.
Sun protection UPF 50+, ideal for 17–35°C.
Discover the full range of products here. If you want to learn more about the collection and product details, don’t hesitate to contact us.
