Orange becomes the new icon
The team INEOS Grenadiers and Gobik, as technical textile partner, proudly present the team's new and bold design for the 2026 season. The proposal introduces a decisive visual element: the incorporation of orange as the main color. This change does not represent a break with the past, but a deliberate and strategic evolution, aimed at transforming the team's presence and strengthening its identity within the WorldTour peloton.
For the first time in the team's history, orange becomes the central color of INEOS Grenadiers's identity. This distinctive chromatic choice is key to the strategic concept: achieving unprecedented differentiation. The goal is to highlight the team's uniqueness, as no other WorldTour team adopts this identity.
Orange, combined with a clean white base, creates a perfectly measured balance between energy, brightness, and elegance. The result is a powerful and recognizable aesthetic that maintains the rigor, precision, and sobriety associated with the team, but adds a new level of distinctive visibility. Orange does not just seek to be seen; it seeks to stand out.
The design is born with a clear intention: absolute recognition. This exclusive shade of orange guarantees that INEOS is visible, identifiable, and unique within the peloton. The main color is balanced with the white of the lower panels (bib shorts and lower part of the jersey), which provides contrast and clarity, allowing the orange to be expressed with controlled strength. The result is a sophisticated, functional, and memorable kit.
Precision, performance, and identity
The new kit incorporates the Reactive 2.0 (jersey) and Lancer Blend (bib shorts) models, developed on Gobik's most advanced competition collection.
About the intention behind this powerful visual proposal, José Manuel, Gobik's Design and Pattern Coordinator, explains:
“The INEOS Grenadiers kit for 2026 incorporates a new exclusive shade of orange, designed to elevate visibility and give the team a clearly differentiated identity in the peloton. The replacement of darker combinations with white as a complementary color reinforces that luminous and recognizable vocation. The transition between both colors is achieved through a texture that brings cohesion and modernity to the set.”
On the threshold of the 2026 season, the new kit highlights the value of difference. Orange is more than a color: it is an attitude. It turns the team into a symbol of visibility, modernity, and uniqueness within the peloton. Orange is the new uniqueness.
