Yecla, Spain - May 19, 2025.
Gobik is back with a bold visual update through the launch of the LOOM - DROP 4, a capsule collection that reinvents some of the brand's most iconic pieces with a new optical narrative. No new cuts. No new silhouettes. Just a powerful shift in perception.
Inspired by the visual phenomenon of optical looming - where distances collapse, proportions are distorted and light deceives the eye, LOOM invites riders to immerse themselves in a sensory illusion. The collection features hypnotic prints, flowing lines and color combinations that seem to change with movement, speed and light.
A Visual Update of Iconic Pieces
DROP 4 breathes new life into some of Gobik's most recognizable garments:
- Maillot Carrera 2.0
- Jersey Attitude 2.0
- Jersey CX Pro 4.0
- Absolute Print Jersey (Chamois K10)
- Overall Brooklyn Skinsuit
These technical basics now come wrapped in a dynamic aesthetic that blurs the lines between visibility and illusion: designs that seem to vibrate, ripple and transform with the rider's movement.
Design as Mirage
The campaign captures the essence of the visual dissonance of the LOOM. The photography, video and editing techniques have been carefully selected to reflect the optical DNA of the capsule. The garments appear to transform under different angles and lighting: subtle, surreal and captivating.
LOOM It's not just about what you wear, but how it makes you feel. A fleeting mirage. A visual echo. An instant suspended between perception and reality.
Availability
The capsule collection LOOM - DROP 4 will be available online and at selected retailers from May 19, 2025.
