The Spanish high-performance cycling apparel brand Gobik and Formula 1 driver Carlos Sainz announce a strategic partnership to jointly develop exclusive cycling collections. The collaboration is unveiled during the British Grand Prix weekend, at Silverstone.
Gobik, a Spanish company specialized in technical cycling equipment, announces a long-term collaboration agreement with Formula 1 driver Carlos Sainz. This partnership will result in different exclusive collections, conceived and developed jointly with the driver.
Carlos Sainz, four-time Formula 1 winner and current driver for the Atlassian Williams Racing team, is passionate about cycling, a discipline that forms an essential part of his physical preparation throughout the season. Founded in 2010 in Yecla (Spain), Gobik was born within a cycling club and, in just a few years, has established itself as one of the benchmark brands in high-performance cycling in Europe, outfitting WorldTour teams and some of the best triathletes in the world.
The collaboration is born from values shared by both parties: their Spanish roots, the constant pursuit of performance, commitment to quality, attention to craftsmanship, and extreme attention to detail. For Gobik, partnering with one of the Spanish athletes with the greatest international projection means taking the brand beyond cycling and bringing it closer to new audiences within the premium segment. For Carlos, working alongside Gobik means having the technical support and manufacturing capability of a leading brand to bring his competitive DNA into a collection developed from the real needs of his daily training.
The collaboration will begin with the launch of two product capsules. The first will be the Gobik x 55, collection, a line of training and competition garments designed jointly with Carlos Sainz, bringing the spirit of competition to cycling. The second will form part of the universe of the future Fifty Five brand and will offer a premium lifestyle cycling apparel proposal aimed at both enthusiasts and athletes who identify with Carlos Sainz's values. All garments have been developed with the driver's direct involvement, from the fit and fabric selection to the definition of colors and performance standards. Distribution will be global through Gobik's and Carlos Sainz's online sales channels, as well as through different activations and pop-up spaces planned at selected events.
The partnership is announced today, July 1, 2026, coinciding with the British Grand Prix held at the Silverstone circuit. The commercial launch of the first collections is scheduled for August 25, 2026.
"Cycling is a fundamental part of my preparation. I spend at least two hours a day on the bike and anyone who knows me knows that I enjoy training outdoors; it simply forms part of the way I understand sport. The attention Gobik pays to fit and fabrics is on another level, and from the very first conversation this collaboration made complete sense. For me, it was never just about putting my name on a collection. I have been actively involved in the entire design process, from choosing the fabrics to the colors. I have been using my 55 kit for some time, and with the Fifty Five collection, we wanted to offer a first preview of what the brand will represent: quality and the ability to find something extraordinary in everyday moments away from the circuits." Carlos Sainz, Formula 1 Driver and founder of Fifty Five
"Carlos perfectly represents everything we believe in at Gobik: speed, discipline and Spanish character. This is not a sponsorship; it is a true creative collaboration with an athlete who lives every day the same sport for which we design our garments." Alberto García Cantero- Co Founder of Gobik
ABOUT GOBIK
Founded in 2010 in Yecla (Spain), Gobik has evolved from a small project specialized in custom kits into one of Europe's leading cycling apparel brands. It currently outfits WorldTour teams such as UAE Team Emirates, Movistar Team and INEOS Grenadiers, and was part of the victory in the 2021 Tour de France. Today it operates from Europe's largest cycling apparel manufacturing facility, developing garments for cyclists across all disciplines.
ABOUT CARLOS SAINZ
Carlos Sainz is a Formula 1 driver and has spent more than a decade competing at the highest level. Throughout his career he has been part of teams such as Toro Rosso, Renault, McLaren, Ferrari and Williams. With four Grand Prix victories, he stands out for his technical precision, competitive instinct and tireless work ethic. He carries that same mindset beyond the circuits as well. His interest in quality, design and authenticity has shaped a personal universe that goes beyond motorsport and is defined by craftsmanship, identity and a marked attention to detail.
