Born in Singapore just a year and a half ago, Five45 is now a community of around 100 cyclists spread across Singapore, Hong Kong, and Sydney. A club that combines competition and community, and has built a highly recognizable identity within the Asian cycling scene.
An identity of its own
For Five45, image is an essential part of the community. The club places special emphasis on its design, photography, and content to convey its way of understanding cycling: competing and improving, but always enjoying the journey. Its kits are designed precisely to reflect that personality, drawing inspiration from elements as diverse as fashion, landscapes, the architecture of Singapore’s Arab Quarter, and the cycling world itself.
Its latest kit opts for a combination of blues and orange that aims to be recognizable at first glance and move away from the usual codes of the major cycling brands. An identity that also extends to the racing kit, designed to support the team in Singapore’s extreme heat and humidity.
From Five45 to Gobik
The relationship between Five45 and Gobik began even before the brand arrived in Asia. Some club members were already using Gobik products and bringing them over from Spain, so when the brand began its expansion into the Asian market, the collaboration emerged naturally.
The process of creating the kit was a challenge: turning the club’s ideas into a design that represented its identity while also meeting the demands of competition. Gobik’s support throughout the process was key to reaching the final result, combining design, fit, and performance.
Five45 and Gobik Team Store
Five45 was the first club in APAC to try the Gobik Team Store, a tool that has completely changed the way they manage their kits.
Previously, each order involved spreadsheets, bank transfers, and many hours of manual work to organize, check, and distribute the kits. Now, the entire process is carried out online, from ordering to payment.
In addition, each order arrives individually prepared and in its own bag, reducing manual work and the margin for error. For a club that continues to grow, having its own online space where members can access the collection and manage their orders makes an important difference.
“This has been revolutionary.”
The Team Store not only simplifies kit management. It also allows Five45 to spend less time organizing orders and more time on what truly defines the club: riding, racing, and continuing to grow its community.
With new goals ahead—from the Singapore Nationals to Mallorca 312 and the Gran Fondo World Championships—Five45 continues to grow. And now it does so with a simpler, more flexible, and more efficient way of carrying its identity wherever it goes.
