A tribute to the city and its cycling community
Last August 8, Singapore celebrated its National Day with the launch of the first Gobik City Jersey, an exclusive edition created together with our local retailer, Entro, and Gobik’s Custom and Marketing teams.
Inspired by the Vanda Miss Joaquim, Singapore’s national flower, the design incorporates its pink-violet, white, and magenta tones, together with the purple of its center. A combination that represents the beauty, resilience, and above all, the diversity of a city built by many cultures.
One city, many stories
To represent Singapore, we chose three protagonists with different stories: Edwin, local ambassador and representative of the Chinese community; Gonzalo, a Spaniard living in Singapore and part of the Gobik community; and Shida, a key figure in local cycling and representative of the Muslim community.
Three people, three cultures, and one shared passion: cycling.
With them, we rode through some of the city’s most recognizable places, but also its most everyday spaces: hawker centers, local markets, streets, and small corners that are part of life in Singapore.
Because this jersey is not only about a city. It is about its people.
Celebrating it with the community
To present the edition, we chose Hello Arigato, a local café that became the meeting point after Saturday’s ride.
Together with the Hello Arigato team, we created a “signature drink” and snacks inspired by the jersey’s colors to welcome the community and share this new design together.
Among bicycles, conversations, and a strong desire to celebrate, the Singapore Exclusive Jersey found its place: on the street, in the community, and among the people who make this city such a special place.
This is only the first of many.
Singapore, we ride as one.
